I am using pearl script for my web-store. So far indexing on SEs have not been encouraging.Google indexed doorway pages and some main pages on my site. Have not achieved any good rankings yet. I was told that all the dynamic url need to be changed. I am thinking of designing a new cart program using php(cleaner and shorter urls). Then redesgning the whole site to take into consideration of the SE theme, less tables and pics. Is this going to help heaps or is there a better way of doing this?