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|The usability of usability|
| 8:10 am on Jul 27, 2001 (gmt 0)|
No, this isn't from Jakob! It's a nice provocative interview with usability pro Jared Spool. In it, he deconstructs some of the sacred cows of web usability.
|...when we actually compared the usability of sites to their download times, we didn't see any correlations. None, zero, zip. |
And on e-commerce research:
|our recent work on categories vs. search showed us that customers are more likely to keep shopping when they use categories and purchase more when the use categories |
Full Interview [webword.com]
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