I have a nice little PC hardware store on my site. The store is provided by an affiliate program. I have been able to get some really good traffic to the site, and I haven't really put a lot of effort into it. Yet no sales.
I think the problem may be that I use frames. Since the affiliate site is not mine, I have no control over the design. So I put a small frame on the top. Here is the problem I think. I noticed in the frames that you don't see the little padlock show up at the bottom of the browser when you go to the checkout. If you open it in another window outside my frames, then you see the padlock. So it is the frames keeping the padlock from showing up.
Is there any way to avoid this? Since I can't control any design issues on the merchant site, then frames are the only way for me to have a little control. I know a lot of users are trained to look for the little padlock on the bottom, but do you think this is really something people often do?
well, my experience is that if you think you are getting good traffic then you should get a few sales.... getting NO sales would concern me and I would look for other possible explanations.
Granted if you can get that little padlock on there, you should make more sales but the only way I can think to do that is have a secure site, put your frameset in there, call all the images from a secure directory....and then call that secure order form from the other server...you should then see that lock.