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"And" as well as "&"
Are They Treated The Same?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 650 posted 11:23 pm on May 7, 2001 (gmt 0)

I'm working on a new bed and breakfast site and have to decide on a domain name as well as the primary keywords to be used.

In the following typical examples, do SE's only use the word "bed" as well as the word "breakfast" and ignore "and" as well as the "&" character?

bed and breakfast
bed & breakfast



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 650 posted 5:03 am on May 8, 2001 (gmt 0)

On Google, the word "and" is automatically taken as the boolean operator. The ampersand is a stop word, and thrown out. But the net result is what looks like two identical SERPs - and the same number of pages.

Now if you check Alta Vista for the two searches, you'll see they go for a literal match -- most likely part of their linguistic programming -- and the two SERPs are very different. The result here is 1,100,000 returns for "and" and only 1,000,000 for "&".

It's an interesting question, and one that drives me crazy, because I have a client with an ampersand in their name, and they're very sensitive (from a branding perspective) about spelling out the word, even though that happens all the time.

One limitation is trying to optimize by using the ampersand in an alt tag attribute. Netscape and Explorer require different codes to make the visible fly-out boxes read correctly. So I only use the spelled out "and" in alt tags.

At any rate, I suggest running your own experimental searches on various engines for the phrase you want to rank on. There's a lot to observe.

BTW, I saw one title that said "bed & and breakfast". Fear of commitment!

Edited by: tedster


Msg#: 650 posted 6:43 am on May 9, 2001 (gmt 0)

I think Google can be forced to see the "&" sign.




Of course you will have to convince a lot of people to search for "bed &+amp; breakfast". :)

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