BK posts: One strange secondary note from the same research experiments is that people also felt plain white backgrounds were cheaper or less professional than those with simple colour or backgrounds. This flies in the face of most commercial research and may be connected to the fact that my random sample had a higher than normal concentration of women over men.
Women like style statements in their web viewing as well as in their wardrobes.
Impromptu "surveys" and anecdotal evidence from my 5-yr old site supports this 100%, with one caveat... women who surf heavily seem to develop a distaste for the added colors and graphics over time. My site is 60% women.