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Selling CPM Ads
How Can I Generate Significant Revenue?

 6:32 pm on Dec 7, 2002 (gmt 0)

My website is <edit>deleted url</edit>. It's a leading web resource for Magic: The Gathering strategy and singles. I get about 16,000 pageviews and 2,500 unique visitors per day. At two skyscrapers and a banner per page, plus a pop per visitor every 24 hours, I'm delivering about 1.5 million impressions per month. Right now I sell a small portion of my advertising myself for about $1.50 CPM. The rest is going to FastClick, which doesn't pay very much. They also serve WAY too many AdCouncil/default ads; they won't buy even close to 100% of my unsold advertising inventory. I recently was accepted by 24/7 Real Media as a publisher, and will implement their ads soon. Does anybody know the net CPM rates I will most likely get from 24/7 Real Media after they take away their commission? My target audience are 14-25 year old males interested in games, music, electronics, and movies. That's pretty targeted advertising. Does anybody know a really good network to sell my remaining inventory to? I refuse to sell any inventory on a non-CPM basis. How can I find quality advertisers myself? I really need to sell my ads, and I am looking for a >=$1.00 CPM on banners and skyscrapers.

[edited by: mtgplanet at 6:46 pm (utc) on Dec. 7, 2002]



 6:41 pm on Dec 7, 2002 (gmt 0)

Please delete your url. It's not allowed here. Thanks.


 7:52 pm on Dec 7, 2002 (gmt 0)

Does anybody know a really good network to sell my remaining inventory to? I really need to sell my ads...

Doesn't everyone really need to sell their ads?

If you have a targeted audience (although 14-25 years old does not sound appealing to me personally - most of these people are inactive dependend buyers), then you have good chances. Although with a number of banner impressions you generate and being against selling on a CPC method, you're just making it twice as hard to sell your space.


 8:16 pm on Dec 7, 2002 (gmt 0)

take a look at tribalfusion.


 8:36 pm on Dec 7, 2002 (gmt 0)

I submitted my site to TribalFusion about two weeks ago and they rejected my site. That seems odd, though, because my site is a well-targeted specialty content site.

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