I am curious what types of cpms different sites out there are getting for larger ads from ad networks displayed on their sites? Im not talking about pop-ups or pop-unders just skyscraper type ads or larger any ctr numbers on large ads would be helpful too.
Hey Art Very helpful as things trend away from pop-ups and pop-unders I believe we will see an increase in the number of larger ads placed out there. When you consider pop-up killers sometimes killing up to half the paid pop-ups the onsite ads are getting more competitive from a publishers standpoint. Thanks for the info
I think Pop-Ups are here for a long stay... very very long stay.
Maybe, but the longer they're around and the more they're used, the more incentive ISPs and software manufacturers will have to combat them--if only to gain a competitive edge in the marketplace. Earthlink is already offering a popup killer to its subscribers, and Norton Internet Security 2003 includes an adblocker that (according to the Symantec Web site) "now stops even more banner ads, pop-up windows, pop-under windows, and other Web distractions."
I suspect that, over time, popups and other intrusive forms of advertising will be productive only for advertisers who are targeting unsophisticated users--i.e., the kinds of people who don't even use antivirus software. If those people are your target market, maybe a popup ad will become the perfect advertising format. ("If you can see this ad, you need Norton Internet Security.") But for advertisers who want to reach a more educated or sophisticated audience, pop-ups are likely to become less productive (and maybe even a waste of money because they reach the wrong audience).