This weekend I was as usual checking my SE Ranking in Google and to my utter amazement I found out that Google shows AdWords advertisement on the "my product" query. "My product" is my company's main product -. This word (or rather - my company's brand) is bid on by one of our competitors. Having spent some time on testing other queries I found out that they are also utilizing other well-known companies' brand names.
How legal is this? I find it highly disturbing that someone is using my company's brand to promote a competitive product.
I'm looking forward to your input on this situation.
[edited by: NFFC at 10:27 am (utc) on Nov. 5, 2002] [edit reason] Specifics removed [/edit]
Haven't seen anything about brand names per se in Google's Ts & Cs.
It would obviously be a problem for them to do a blanket ban on brand names (such as "Viagra", "Ford" "Sony" etc.) but this particular case obviously infringes their rules as the link is to a site that doesn't sell the particular product that they claim to, merely something similar.
This could obviously cause further problems for the people selling eg generic sildenafil citrate rather than branded Viagra itself.
But you should be able to prevent your competitor using AdWords for your branded product as they are obviously "passing themselves off" as providing a service that they don't.