I've been contacted with a request to write an article which will appear in an email newsletter with a circulation of about 800 targeted recipients, most of whom actually do read it.
This is in exchange for promotion of my site, and a link. The newsletter is then placed in archives, which remain accessable on a very nicely promoted and trafficked niche site. The opportunity also exists to become a regular "contributor."
I've also been asked to write a weekly "tip of the week" for another niche email newsletter, same niche market, which reaches about 1,400 recipients, but the exposure is not as noteworthy as the first, since there are no archives, in spite of the fact that there would be exposure on a continuing basis.
The link should not just lead to my plain old boring website, but should have something linked to that potential customers can ACT on. Thinking about possibilities, the following come to mind:
1) Post informative articles on a regular basis, with a script that will allow people to send the pages to people they recommend it to.
2) Have just a sign-up spot for my own newsletters (which I haven't started yet.)
3) Run a survey of some sort, to gather relevant market ressearch information, and gather names for a potential mailing list.
4) Run a "special offer," with a good price, to increase client base and portfolio.
Multiple possibilities exist, and any input and suggestions will be greatly appreciated.