>In fact, agriculture is expected to become >the third-largest Internet >business-to-business >market by the year 2004, representing 8 >percent of the overall pie, according to a >report by The Goldman Sachs Group.
It is most seasonal site I have ever been around. It isn't so much quantity as it is quality. We are so targeted, the ad rates are quite high by todays standards. We had a run of high cpm banners last fall and one running right now is also choice. That's what delivering a targeted/surveyed proven audience can do.
How they going to get the users they want without targeted advertising? If they don't have offline pubs or outlets as a point of contact - they are sol. So they come to sites like ours to find (and pilfer at a price) our users.
I'm just kicking myself for not registering this domain [corncam.com] last fall when I thought about it (it appears to be offline at the moment with a dns error - that is strange). That simple site got mentioned in USA today, New York Times, and dozens of affiliate papers last week. (green)
>If they don't have offline pubs or outlets as a point of contact Good point. "Lack of other outlets" should be on the punchlist when defining a niche market --and niche market advertisers, almost by definition, should pay a higher price.
The converse, of course, is true. The travel industry and the real estate industry has a glut of outlets, both on and off the web.