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Affiliates Forum

This 54 message thread spans 2 pages: 54 ( [1] 2 > >     
Finding Good Affiliate Niches
Drastic

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 681 posted 2:18 pm on Aug 7, 2002 (gmt 0)

Finding niches with good profit.
  • CJ EPCs - view the full advertiser list and sort by EPC, search from the top down and don't be afraid to sort different ways and dig around. Use your head when looking at this data. (Hint, watch for big differences in 7 day EPC vs. 3 month EPC)
    Remember EPC is figured as earnings per click x 100, so $138 EPC is earning the affiliates an average of $1.38 per click.
  • Overture Bids - high bids = high paying niches (usually)
  • New stuff in Yahoo, tip from eljefe3 [dir.yahoo.com]. Affiliates may be doing well enough to buy a yahoo listing.

    How competitive is this niche?

  • Number of pages in the SE on specific phrases. (Do some keyword research first)
  • Overall bid prices at overture. ($3 for the top 3 spots could just be some er, challenged bidders. Look at the full range from positions 1 through 10, 20 or 30.)
  • Top 10, 20 and 30 PRs on Google

    Backtrack the competition.
    For some reason, many affiliates like to link everything they do, to everything else they do. So, you can often see lucrative stuff being linked to other lucrative stuff. Ummm, don't do this with your own stuff for various reasons. This is one of them.

    Use your head.

  • Electronics - Highly competitive industry with low margins. Sales are usually bigger ticket items not purchased often. (Small commission on a purchase that is researched quite a bit before a buy is finally made.)
  • Consumables - they are consumed (rocket science, eh?) and must be purchased again. Look for programs with recurring/residual commissions here.
  • Services - often have the bigger margins which = bigger commissions. (No product, fewer employees, no shipping, etc etc.)

    Figure it out.
    Top 100 searches. What's hot? What are the new topics coming out?
    What will people buy that are searching on these topics?
    What kind of ideas can I extrapolate here?

    Thinking about the future.
    This takes some serious contemplation, sometimes with no result. Usually no result for now, anyway. Think great dividends for being first, possibly pioneering a niche.

  • Look at the top 100 today. What differences do you see from six months or a year ago? What trends do you see?
  • What technologies are up and coming? What do you think will be the next thing to take off? The first ones in a hot niche are usually better off than the rest that follow.
  • Use your head. Can't emphasize this enough.
  •  

    stlouislouis

    10+ Year Member



     
    Msg#: 681 posted 2:26 pm on Aug 7, 2002 (gmt 0)

    Hi Drastic,

    Thank you very much for this post/thread! Great one!

    Louis

    Nick_W

    WebmasterWorld Senior Member nick_w us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 3:44 pm on Aug 7, 2002 (gmt 0)

    Yes, Your're definately approaching super hero status on these recent gems...

    Cheers Drastic.

    Nick

    Rumbas

    WebmasterWorld Administrator 10+ Year Member



     
    Msg#: 681 posted 3:46 pm on Aug 8, 2002 (gmt 0)

    That's fantastic Drastic. Very good post.

    I think that it not only applies to affiliate marketing but to internet marketing and future trend-spotting as well.

    Looking at that top 100 searches is a very good tip, and an argument that I often use when pitching new clients. Take a look at what people search for and you have a *very* good picture of what's hot on the 'net right now.

    Good stuff :)

    diddlydazz

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 4:33 pm on Aug 8, 2002 (gmt 0)

    Nice post Drastic :)

    Some excellent tips for newbies and experienced developers alike.

    Dazz

    Jane_Doe

    WebmasterWorld Senior Member jane_doe us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 10:32 pm on Aug 8, 2002 (gmt 0)

    Thank you very much, Drastic. It's very kind of you to take the time to share this informaiton.

    Mike_Mackin

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 1:30 pm on Aug 9, 2002 (gmt 0)

    Watch TV ads
    .
    When a BIG BOY starts to spend $50 million on an ad champaign, find a source of the product or related item and promote it.

    EXAMPLE = playstation 2 
    214957 play station 2
     146296 play station 2 cheat
     53638 play station 2 code
     47277 play station 2 game
     42453 play station 2 cheat code
     18575 play station 2 emulator
     14554 sony play station 2
     14132 play station 2 game cheat
     10353 cheat for play station 2
     9033 play station 2 walk through
     7926 play station 2 cheat and code
     7094 play station 2 mod chip
     6683 code for play station 2

    Want to sell GAMES ?

    weisinator

    10+ Year Member



     
    Msg#: 681 posted 1:41 pm on Aug 9, 2002 (gmt 0)

    Heh, if they're looking for cheats and codes, they probably have the game...

    OTOH, they might be interested in a new title...

    That's the great thing about this place, you peeps always get me thinking!

    Go60Guy

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 2:01 pm on Aug 9, 2002 (gmt 0)

    I think it takes a great deal of experimentation and patience to find good affiliate niches. You have to go fishing, and every now and then you'll land a whopper. The suggestions here are well taken, except they're likely to lead you into extremely competitive fields.

    I've had good results avoiding the highly competitive areas, and only recently deceided to venture into one of them. Owing to all I've learned here and other forums, I've been able to get high rankings on Google in this field with amazing results.

    However, many of the keyword combinations are saturated with spammed out sites listed on the first Google page. In these instances, you'll have to use all of your SEO skills to try to top them. In several cases, I've managed to do that.

    That said, I'm under no illusion that the spammers won't find ways to gain the upper hand. As has been mentioned in other threads, throw away domains can often dominate. In the meantime I'll just drive them nuts with straight HTML, no gimmicks, no redirects, no hidden text, etc.

    I prefer quieter corners, but a little excitement doesn't hurt either while it lasts.

    When you do find a niche that's working well for you, drop everything else and expand it to its full potential.

    legster

    10+ Year Member



     
    Msg#: 681 posted 2:33 pm on Aug 9, 2002 (gmt 0)

    Mike, that is not the bext example. I sell games, and 99% of the people searching those terms you listed will NEVER buy a game online. The problem in gaming is that you have so many kids who don't have a credit card. So targeting a term like 'playstation cheats' can drive nice traffic, but very few if anyone searching that term is willing to make an online purchase.

    mayor

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 2:34 pm on Aug 9, 2002 (gmt 0)

    My rulebook:

    Rule number one: Pick affiliate programs that have products or services that you know a lot about. You'll be able to write better web pages around things you know about.

    Rule number two: Pick product/services that have several affiliate merchants you can sign up with. You can promote them all and see which one does best. You will also not be hit as hard if one goes belly up or drops their affiliate program. Avoid writing web pages that are unique to one merchant until you are absolutely sure they are in the game to stay.

    Rule number three: Don't concern yourself with competition. High-competition pays out bigger commissions but is hard to get traffic for. Low-competition pays out low commissions but is easy to get traffic for. It all washes out as even in the end. Having some high competition products/services in your mix does help keep you on your toes and that makes you better at pulling in the low-competion, high volume, stuff.

    Rule number four: Diversify, diversify, diversify. Affiliate program revenues from products and services can have wild swings due to seasonal, economic, competitive, etc. factors that are totally outside your control and often can't be seen coming. A diversified portfolio of affiliate products and services will give you a sound infrastructure upon which to build your business.

    stace

    10+ Year Member



     
    Msg#: 681 posted 12:50 am on Aug 10, 2002 (gmt 0)

    My best (and most profitable) affiliate experience in the book/software/music world has been with Audible.com, through CJ. They pay $15 per sale- even if the customer only buys a $5 book- because their goal is to sign people up for their monthly service, well them an audible device, etc. With probably 5 to 10% as many sales, I've already made about 5 times as much money as I have with Amazon.com's affiliate program.

    dogboy

    10+ Year Member



     
    Msg#: 681 posted 4:02 pm on Aug 10, 2002 (gmt 0)

    well, I've been hesitant to post my thoughts on this post (or the other post about 'Building a Business Around Affiliate Programs') ...but, since this is a place for discussion, someone might as well play devil's advocate... and so I'm going to take a swing at this. (First off, Drastic, this isn't aimed at you... I've read lots of your posts and you have lots of good ideas, including the ones you just posted.)

    here goes...

    <rant>
    As far as ‘niches’ go, I think we should define what a niche is in terms of SEO and why we are talking about them in the first place. A niche is simply ‘A special area of demand for a product or service’ and ‘A cranny, hollow, or crevice’ ...as defined by dictionary.com. The reason we are talking about them is 2 fold: 1.) its because the big generics are *extremely* competitive and therefore its almost impossible for even a good seo to get ranked, and 2.) because niches are, by definition, very targeted, which means if you can ‘fill the void’ you will stand alone with all that targeted traffic.... and that is the key. The more targeted the traffic, the easier it is to convert because you know exactly what the people want, and therefore you can put it squarely in front of them to buy. The other key part is the ‘void’ part... that means there is very little competition there.... you get me? If it is in CJ, it isn’t a niche... it means there are a thousand other people promoting the exact same crap as you.... a true niche has no affiliate program.

    Next... The key to making money off the net, if you are an SEO, is NOT look like an affiliate NOR an SEO... your goal is to look like a massive company providing the service. You want to stay away from anything that remotely even resembles an affiliate program... and even further away from anything that resembles CJ or BeFree, etc. Why? because everybody and their brother can spot you a mile away. When I stumble onto a site with a lot of tastefully placed text and banner links, that is a site that I call 'crap'. Its a site that is trying to bait you in and sell you something indirectly. If your goal is to make money, why are you going in a roundabout way to do it?

    Say you want to sell golf clubs... IMHO the last thing you want to do is build a 50 page golf site that talks all about golf clubs and then put relevant affiliate links all over it. {I can hear the 'Gasps' out there now} Why not? Sure, you might get your $2 for each click you send, but out of the 100 people that came to your site, how many did you actually send? ...You can probably count them on one hand while you wait to see if you are going to make your minimum CJ payout for the month. What I'm talking about is building a full-on golf club store with a shopping cart, secure cert, the works... harvest the sales then out source the backend... screw $2 a click, I want 50% of total sale! 'But that is going to cost a lot of money' ...you are damn right its going to! ...but its also going to make you a ton of money, if you are a hardcore SEO. If you aren't willing to put out what it takes, you might want to look into getting a cheap time machine to take you back to '97, because that's the only place where your crap is going to fly, because it sure isn’t going to fly in Yahoo and ODP.... and if you want to rank in Google and other engines, you are going to need both. As was said earlier, you need to look at the BIG picture and where everything is going... and I’ll tell you this, it sure ain’t going towards building affiliate crap.

    </rant>

    Jane_Doe

    WebmasterWorld Senior Member jane_doe us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 4:35 pm on Aug 10, 2002 (gmt 0)

    You may be right about getting higher profits with your own store, but isn't is also more work? Don't you have to spend your time mailing out orders, processing returns, etc.? I read an article in the paper the other day about an online diet supplement seller that was getting sued because the product was dangerous. Most affiliates don't have that kind of liability risk.

    Mike_Mackin

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 4:54 pm on Aug 10, 2002 (gmt 0)

    Jane:

    You can out source the backend by having a programmer tie the 2 sites scripts together. Costs $

    Jane_Doe

    WebmasterWorld Senior Member jane_doe us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 5:22 pm on Aug 10, 2002 (gmt 0)

    You can out source the backend by having a programmer tie the 2 sites scripts together. Costs $

    I'm sure there's helpful advice in there, but I don't know what it means! What is the "backend"? Sorry, I'm a beginner at all of this.

    Mike_Mackin

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 5:36 pm on Aug 10, 2002 (gmt 0)

    Your partner site is the frontend that is seen by the customer.

    The merchant that provides the credit card processing, fullfillment and supplies you with stats is the backend.

    You take in info on the frontend and pass it to the backend directly without a network in the middle.

    Marcia

    WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 5:44 pm on Aug 10, 2002 (gmt 0)

    dogboy, how much $ does it take to set that golf club store up? $100, $1,000, $10,000+?

    Let's help Jane along here. She and other folks may be working a job and doing this evenings and weekends to start, like Drastic said he did when he was just starting out, in the other thread. The investment might have to come out of her paycheck, so how much will she need?

    Alby

    10+ Year Member



     
    Msg#: 681 posted 5:57 pm on Aug 10, 2002 (gmt 0)

    I must say I agree 100% with Dogboy here. Why spend all that time building affiliate sites and get top rankings for them, when you could have done the same for your own shop? Why do you think the shops run the affiliate programs in the first place? Because they make money from the affiliates of course.

    Spend your time setting up your own shop and then start your own affiliate program, and make money from others linking to you instead of the other way around. Quality traffic from the search engines = Cash. If you can get that traffic surely you could run your own store instead?

    In regards to being inexperienced and building your own shop I would strongly recommend Elance.com as a place to find quality programmers who can do all the programming and design for you. There are very skilled programmers/designers from Eastern Europe or Asia who will build a full-blown custom programmed e-commerce shop for less than $2000. That money will be well spent if you chose the right company to do it for you.

    Some people worry about getting a merchant account, but today you don't even need that. There are excellent solutions such as WorldPay and 2checkout.com who require very little from you to set-up an account, and it is quite possible these solutions will still work out cheaper than your own merchant account as a small timer. Having a WorldPay logo on your site also gives you credibility since people will understand that it is safe to order from you.

    In regards to problems with keeping a large stock and shipping goods etc. you can often find solutions for that. I would recommend getting in contact with a large reliable wholesale supplier who will drop-ship your orders from their own premises. You make a deal with them, and then you simply email them all your orders every day and they ship them directly to the customer. If you do go down this route make sure to choose a wholesale supplier that keeps a very large stock so your customers don't have to wait for their orders.

    If you are good at SEO, (like me :) you can make a lot of money running your own online shop. In fact the sky is the limit and you might one day find that own and run a company worth a million or two. How many affiliates here could sell their affiliate sites for a million dollars today?

    Now, who wants to sign up to my affiliate program? ;)

    Jane_Doe

    WebmasterWorld Senior Member jane_doe us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 6:32 pm on Aug 10, 2002 (gmt 0)

    I would recommend getting in contact with a large reliable wholesale supplier who will drop-ship your orders from their own premises.

    This is all very intriguing. But where do you find out about wholesalers like this?

    Alby

    10+ Year Member



     
    Msg#: 681 posted 6:57 pm on Aug 10, 2002 (gmt 0)

    Jane,

    You have to do your own research. Don't buy into any of the "Drop-ship directories" or similar scams. Simply find out which the major wholesalers are in the field that you are interested in, and contact them with a proposal of what you want to do. Some wholesalers operate with low margins, and if you either offer them a few percent extra, or a $2-$4 handling charge for each order they ship for you, (or both if the business will still be profitable enough), they will be happy to ship for you.

    Many wholesalers ship hundreds of packages every day, and they often have good deals with the shipping companies they use, so even if you have to pay $3 per order it might still be cheaper than to ship them yourself. Think about that, cheaper than shipping it yourself and someone else does all the work for you, including maybe keeping a stock of a million bucks...that is great deal if you can find it!

    When you present the idea to the wholesaler it is important that you stress that this will not be any extra hassle for them. For example, offer to always keep a credit with them so that they never have to worry about getting paid from you, and make sure to stress that it will be your return address on the packages and no customer will ever contact them about a return or complaint of any kind.

    [edited by: Alby at 7:46 pm (utc) on Aug. 10, 2002]

    Alby

    10+ Year Member



     
    Msg#: 681 posted 7:00 pm on Aug 10, 2002 (gmt 0)

    I apologise for having brought this thread off topic.

    I will shut-up now. :)

    dogboy

    10+ Year Member



     
    Msg#: 681 posted 9:21 pm on Aug 10, 2002 (gmt 0)

    ok... I think I may have misled you a little.... I'm still talking about an affiliate site, NOT starting a whole new business, or becoming a reseller. Your only responsibility should be to build and maintain the site, and drive traffic. You should not have to actually touch any of the products, bill the clients, or even handle support (even though you may choose to do this to keep your branding.) What I'm talking about, is a 'branded' affiliate site. And even though you make take an order using your own secure order form, that doesn't mean you have to actually bill the client using your own merchant account. You also don't have to actually integrate your front-end to the back-end... do it manually at first if you can. If it works, then you will have the cash to have programmers work their magic to integrate, or, bump it up a notch and become a real reseller if the trade off is worth it.

    >dogboy, how much $ does it take to set that golf club store up? $100, $1,000, $10,000+?

    well, a golf shop would be on the expensive side...you are going to need some decent hosting... $20/month should do it. $200-$300 should buy you a nice 'look and feel' template that you can use on all your pages... its worth getting a real artist to do it... don't skimp here. You will also need some help getting a shopping cart and cert... another $500-$700. So we are talking about a $1000 for a storefront.... which is actually pretty cheap compared to building a brick and mortar backend. The idea is just to skim the cream off the top of the sale, not to have a bunch of headaches.... think of yourself as an renegade sales agent:)

    The key is that you want to leverage your time doing what you do best.... namely getting targeted traffic... remember, I'm telling you this SEO to SEO...meaning if you don't know any html, you can't upload your site to a server without help, then this will never work for you because you definitely aren't an SEO and therefore can’t get the traffic you will need to have it pay you back. There is still a bunch of work involved ...and a bunch of skill.

    I guess my point was, if we are really talking 'niche', the idea is to go where there are no other promoters, and just a bunch of brick and mortar, and then put all *their* hard work and economies of scale online, and then kick the hell out of the competition because there IS NO COMPETITION. Its not just about finding a niche, its about filling an unoccupied niche. Maybe I am taking this all a little too literal... I think Drastic's post was a great one on finding good things to promote, but when you say 'niche' , 'niche' is about 'small' traffic and high conversion rates.... you don't find these things in the top 100 list or on CJ... I'm talking about terms like 'mesothelioma' getting $50 a click at overture... you aren't going to just come across these things in everyday surfing, if you do, chances are it isn't 'niche', or its a filled 'niche', like 'mesothelioma'. Most SEOs confuse the number of results for a given search to mean something is competitive or not, or how many times something is searched for, but it isn't... its about how hard it is to rank a site because of the competition at the top... and when you find your niche, you will know it ...and no one else will:)

    Go60Guy

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 11:19 pm on Aug 10, 2002 (gmt 0)

    Dogboy - glad to see you've relaxed a little. I've operated as an affiliate for the most part for some time now with very satisfactory results. My revenue stream continues to grow, and, frankly, I'm having fun doing it. I do take a little umbrage at your reference to "affiliate crap". Lets just say, some sites are crap, affiliate or not. I don't want to belabor this.

    I've run much higher profile businesses - been there done that - and I'm not into empire building anymore. What I like about being an affiliate is that I have almost no customer relations problems and no employees or payroll. I don't have to hire website developers since I know HTML and am free to experiment and do SEO as I wish.

    That said, I've always been open to the idea of becoming a reseller, or something along those lines. I'm not yet very schooled in this, but have wondered if it might open up customer relations nightmares, a need to handle returns and other hassles not present with being an affiliate. Do you need a credit facility with suppliers?

    Also, when you reach a certain point as an affiliate, you can negotiate higher commissions with merchants. Not only that, there are certain areas where I'm getting affiliate commissions between 25 to 30% anyway.

    If I thought there were convincing advantages to using a different business model along the lines you suggest, I might be willing to take the plunge.

    Could you and others with experience here elaborate further?

    dogboy

    10+ Year Member



     
    Msg#: 681 posted 11:51 pm on Aug 10, 2002 (gmt 0)

    >elaborate further

    - I have one site that converts 1 in 6 unique visitors into an $8 sales for me

    - I have another that that made me $100k in 10 months

    ...nuff said

    Alby

    10+ Year Member



     
    Msg#: 681 posted 12:02 am on Aug 11, 2002 (gmt 0)

    Dogboy, sorry I misread your post as being about starting your own store, as opposed to making it look like you have your own store. My point is that you are still giving up most of your profits by being an affiliate instead of having your own shop, and you are not building any real value into your company, which you could translate into cash when you sell-out.

    I don't want to continue my rant about the advantages of having your own shop compared to being an affiliate, but I just have to comment on something Dogboy said.

    I'm telling you this SEO to SEO...meaning if you don't know any html, you can't upload your site to a server without help, then this will never work for you because you definitely aren't an SEO and therefore can’t get the traffic you will need to have it pay you back. There is still a bunch of work involved ...and a bunch of skill.

    This is not true, and I am the living proof of it. I suck at html or any programming for that matter. I can hardly make a 3-page site in FrontPage! :) However, I have learnt how to get to the top 5 in Google, (mostly thanks to this forum), and that has absolutely nothing to do with programming. You can employ a very skilled programmer from Eastern Europe who, for less than $2000 will program a complete shop, including all the custom backend features you could dream of. So it is certainly not a requirement to know html to succeed in the SEO game, though there are many times I wish I did know at least a little...

    I suppose you have to decide what is most important to you when considering starting your own shop as opposed to becoming an affiliate. Either you want to have the least amount of work. Or you want to make the most money. From what I have gathered from reading these forums, (Brett mentioning that there will be two (!) only two? guys making more than $100k/year running affiliate sites at the Barconference 2), few people in affiliate programs are making $10k/month. If you know a little bit about SEO it is fairly "easy" to get to that level running your own store, and I have a close friend running a small online shop with three employees who is netting four times that amount, and he knows even less about html than I do, (If that is possible ;).

    I really will shut-up now, and let you go on with how to find the good affiliate niches. :)

    stlouislouis

    10+ Year Member



     
    Msg#: 681 posted 1:20 am on Aug 11, 2002 (gmt 0)

    Hi Alby,

    I for one hope you DON'T shut up! I find what you have to say very interesting and it makes me, as a newbie, do a lot of thinking. Same with all the other posters on this thread. The diversity of opinion and methods discussed result in GREATER thread quality, IMO.

    If I may say so, please DO not only contribute, but elaborate, too!

    From one perspective, what the thread is *really* about is finding profitable opportunities and the right way to do things in order to earn profits from one's websites. If I may say so, that's not off topic, but this is just my personal opinion, of course.

    I for one feel comparing and contrasting various business models and ways of doing things is great. Indeed, there is no reason anyone needs to go all one way or another business model wise -- rather combine aspects that seem best into a hybrid model to deploy, refine and profit from. To do that, post from you and others here are great food for thought! Thank you! Great thread!

    Thank you very much for sharing!

    Louis
    AKA a newbie to things webmasterworld....but learning

    Go60Guy

    WebmasterWorld Senior Member 10+ Year Member



     
    Msg#: 681 posted 2:43 am on Aug 11, 2002 (gmt 0)

    Dogboy - I do commend you on your skill and tenacity in developing your online business. I know you've been around in this game for a long time (internet wise). I remember you from another board some years ago. You surely deserve it.

    As with any business, the devil is in the details. Alby, you mentioned someone with employees. I've sworn I don't ever again want to have employees, and I'm afraid of things growing to the point where they're unmanageable without employees or outside help. I know from experience, that it makes you a manager, and I don't want to be a manager. So, again, I have misgivings about the business model suggested, although I don't doubt that it can succeed nicely.

    Following the affiliate model, I'm nudging up against the rarified air Brett has mentioned. From the Barconference, I know the affiliate approach can produce lucrative results for those who have good SEO skills. I was inspired by what I heard, and my own experience of late confirms that its true.

    We aren't going to get to the bottom of this here. I guess I'll wait until the Pubconference when these questions can be explored in greater depth. I remain open to suggestion.

    Jane_Doe

    WebmasterWorld Senior Member jane_doe us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 2:46 am on Aug 11, 2002 (gmt 0)

    Yes, it's all very interesting. Thanks for sharing all of your different ideas. It's great food for thought for us newbies. I wish I would have found this forum months ago. It would have saved me a lot of time and effort.

    I just realized I've probably not been doing things smart and have not been thinking "niche market" enough. I have a page that is #1 in Google for a popular supplement and another page that is #4 in Google and in the top 5 rankings for most other major SEs for another supplement.

    I don't sell either supplement or advertise them on my site. I just have information pages on them from what started out as a hobby site. I just put the #1 spot page up because people were emailing me and bugging me on where to buy it.

    I checked Overture and the top bid is $ .80 for one supplement and $.45 for the other supplement. So have a stumbled on a good potential affiliate niche for myself through dumb luck?

    crobb305

    WebmasterWorld Senior Member crobb305 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



     
    Msg#: 681 posted 2:55 am on Aug 11, 2002 (gmt 0)

    I have to say I am one of the affiliate marketers who run a website with very little html knowledge. My site is actually one that I can modify online and publish to the internet immediately without uploading anything. My site gets over 500 visits a day which may not seem like a lot but converts to over $5000 a month in revenue. I only use Commission Juntion. The key to my relative success for me has been learning how to promote a website (largely through this forum). I have a page rank of 5 on Google and have a lot of top 10 rankings.

    One suggestion I have for people who use Commission Junction that has worked for me is to compare "Network Earnings" against 7-day and 3-month EPC for each merchant. I have had great results marketing merchants who have HIGH EPC numbers but LOW network earnings. The EPC is an indication of how much money that product earns for every hundred clicks, on average. So, a high EPC means the product has high conversion. If a merchant has low "network earnings", this means that relatively few sites market this product. So, high conversion (EPC) with relatively low product visibility across the internet (Network Earnings) means good returns for people who see the product on my site.

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