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it's NET income that counts
rcjordan




msg:543634
 9:48 pm on Aug 6, 2002 (gmt 0)

Reading Drastic's thread Building a Business Around Affiliate Programs [webmasterworld.com] brings to mind another point; you have to control costs, and those costs include PPC and PFI.

In my category, I know of several sites that bid on generic terms that cannot and will not produce enough conversions to pay the cost of advertising. Don't get caught up in the fever of "doing business" and lose sight of the fact that revenue isn't the target, it's having some (hopefully a lot) left over after all the bills are paid that counts. I'd rather be 4th with a free listing versus paying out everything to be #1.

 

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