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Does AOL's cache lower ad impressions
Wouldn't have thought so but...

WebmasterWorld Senior Member 10+ Year Member

Msg#: 669 posted 8:51 pm on Jul 31, 2002 (gmt 0)

Since AOL is showing google results i presume I will get a bit more AOL traffic than I used to, my question is that as far as I can work out reading the AOL webmasters page it seems to cache your pages and serves up the cached copies to their users for a period of 24 hours when it will be cached again.

Now for my banner ads I use a unique number on each page (random javascript thingie) inside the banner code. When the cached page is looked at wont it remain the same, lowering my banner views?

I was trying to get my head round AOL's no cache rules but could't for the life of me work it out! I am using a shared server using IIS. Anyone know what I can do to stop it caching the pages, I want to keep google caching them etc as people would use that in case the site is down etc. Or if I am worrying for no reason tell me!


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