homepage Welcome to WebmasterWorld Guest from 54.197.110.151
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Advertising / Affiliates
Forum Library, Charter, Moderators: eljefe3 & skibum

Affiliates Forum

    
What is a "Traffic Contact"?
Working on an RFP . . .
Bogglesworld



 
Msg#: 610 posted 1:48 am on Jun 16, 2002 (gmt 0)

Hi. I am working on a Request for Proposal. As part of the information I must supply, I have to provide a traffic contact. Is that just the person in charge of online advertising?

 

fathom

WebmasterWorld Senior Member fathom us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 610 posted 2:04 am on Jun 16, 2002 (gmt 0)

An assumption - if this RFP is for SEO services, then I would assume it is the person accountable for establishing milestone levels of new or returning visitors from specified search engines.

Beyond this yoour guess is as good as any.

Why not contact the RFP manager and verify their understanding of "Traffic Contact".

It may be dramatically different from any member's insight at this forum.

Bogglesworld



 
Msg#: 610 posted 2:25 am on Jun 16, 2002 (gmt 0)

Thanks for the quick reply fathom. It is not for SEO services, it is from a company who is representing a major publisher. I have managed my online advertising up to this point but this seems to be a step up to the major leagues. The requirements are much more detailed than any I have come across before. I think I will have to call them on Monday if I haven't figured it out by then.

Cheers

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 610 posted 4:50 am on Jun 17, 2002 (gmt 0)

Traffic(k)ing is what the person does who sets up banners, rich media, etc on your side. The end result will be some kind of tag for the media property to insert in their site so that your ad shows up and is tracked if you so choose.

Here's an example. Company X contacts an online ad agency to do some advertising. Agency X contacts some publishers, wheels and deal and comes back with placements/CPM's etc.

Agency X may use a 3rd party ad serving solution like Doubleclick DART or Atlas.

When the deal is worked out and the placements are determined, the trafficker is the person that sets up all the tracking for the banners, text links, rich media stuff, or whatever. Once the trafficker generates all the tags to send to the publisher, the trafficker will normall do a Q/A to ensure the publisher has set everything up correctly and tracking is in place.

Media properties will often have a traffick person on their end who is responsible for implementing tags. Whoever is on your end needs to be able to talk intellegently about the setup technology, and tracking of whatever media you intend to place.

Bogglesworld



 
Msg#: 610 posted 9:53 am on Jun 17, 2002 (gmt 0)

Thank you skibum. That clarifies everything up pretty nicely. I actually am not purchasing the ad space but selling it. I guess I was confusing because I said I was talking with a 'publisher'. I meant a book publisher . . . you know those things made from. . .hmmm . . . ah! yes that's the word: paper.

Anybody have an old RFP they wouldn't mind forwarding to me so I can get a better feel for what's expected?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Affiliates
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved