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Advertising Rates

 3:40 am on Oct 11, 2005 (gmt 0)

I'm looking about starting up a webpage in the near future and was wondering what kind of money can be on a strickly advertising-based site. Could someone tell me what kind of a website is equivalent to a 20 million hits per month webpage, and maybe ballpark the average revenue a 1000 hits generates.




 3:10 pm on Oct 11, 2005 (gmt 0)



 4:07 pm on Oct 11, 2005 (gmt 0)

I'm not exactly sure what you're asking, but revenue per visitor/pageview depends on many factors.

Britney Spears or Financial stuff

Banner ads via cpm, direct high converting aff, or contextual
(and how good you are at placing them, preselling, etc.)

Site type:
Forum/blog, content, directory, etc. etc.
Do visitors return or are they one-hit wonders?

and etc.

Many variables can lead the answer to either end of the spectrum.


 3:33 am on Oct 27, 2005 (gmt 0)

Since most advertising makes a visitor leave your site so they can't click on another advertisement, it may be helpful to look at revenue generated per visitor instead of counting hits or pageviews.

Webmasters often report revenue of a penny per visitor up to 10 cents per visitor. Sometimes more and sometimes less, but usually in between. There are a lot of sites that make zero, but if you are trying to make a profit I would think that it would be in that range. At least that's my experience.

As for the type of web site that would receive such traffic, I can't answer that for you..


 8:58 pm on Nov 12, 2005 (gmt 0)

dataguy, if your numbers are correct then why can't i buy AdWords for 10 cents per click?


 9:24 pm on Nov 12, 2005 (gmt 0)

dataguy, if your numbers are correct then why can't i buy AdWords for 10 cents per click?

I don't know, why can't you?

Some markets are more competetive, but many people have built their web businesses on traffic from AdWords for under 10 cents per click. I've got a web site that for every $.50 I spend on AdWords I make $1.00 in AdSense. It happens every day. I haven't been able to make this site scale very well so it's never made more than a few dollars per day, but that's more profit than a lot of sites.

Maybe I don't understand what you are asking....


 9:34 pm on Nov 12, 2005 (gmt 0)

Just an observation really. My PPC costs keep rising, but revenue is not keeping pace. Seems there are some people bidding some crazy money for certain keywords.


 10:15 pm on Nov 12, 2005 (gmt 0)

I believe it is definately harder today than it has been, but it's still possible.

On the other hand, you could build your business totally on free search engine traffic, have everything wiped out overnight and then spend your time on endless update threads.

There's a balance that needs to be struck somewhere in the middle.

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