|affiliate marketing strategy|
why lose clicks with product reviews?
I started a campaing selling wigets for a great program online. My first strategy has been to build up a review page where I review this widget and some competitor widgets, posing my favourite widget as the best choice.
I have managed to get fairly good clickthrough on adwords (4-7%) but I have the feeling the people are not really clicking a secon time to get to the actual reviewed site to close the deal. The inside CTR is 5% which some people told me here is normal CTR for a review page.
The thing is that I realize that i'm losing 95% of the clicks i'm buying in adwords with these type of site.
And of the 5% remaining, only 10% will convert in good days.
This leaves me wondering if the best way of making money would be put an ad directly for my aff link, thus all the clicks I get on my ads will fall on the merchants site.
There are two things stopping me from doing this:
First: I don't know if google allows to put your aff links as shown URL and landing URL, so that way I'm not considered as an AFF site ( having the same showing URL as the others aff for the same widget)
Second: I see that at least three other sites are well established doing review for these widgets, so it leaves me thinking that it's possible to make money that way.
Do you all think that the best way to make money is to make direct aff links? ANd If I choose to do that, is it important to have the higher CPC price, so that it's always my ad that's showing?
Check Google Adwords editorial guidelines: https://adwords.google.com/select/guidelines.html
This is something I'm curious about as well, nit sure google's guidelines help much though.
Personally, I cannot see how it is possible to make money purely by paying for traffic to a review site with affiliate links, since not only do you need to get visitors to click your links, but then they need to go on to purchase something. It's a long shot at best.
Unless the affiliate links are potentially very lucrative and you are paying a very small amount for each click. Trouble is, ppc prices for lucrative affiliate schemes are generally very high, unless you have a good historic CTR for these keywords. That's why (I think) google is hopeless for anybody new to the game trying to make money doing this, unless you are prepared to shovel a shedload of money in google's coffers up front ($1000s at least)
Direct affiliate linking seems far more likely to bring results, but there can only be one advert sharing the same display URL on each page (so it seems). Not quite sure what this means in practical terms, though - maybe some more experienced affiliate marketers can share tactics?
I tried to make money with a review site, and for the moment, it's not making money, but it's not losing money either.
The trick seems to build a HUGE base of keywords, so you can haved some low cost clicks that build up traffic. But after that, of course, your job is to modify your page to have the best clickthrough to one of your aff's.
It's not easy to have more than 5% internal clickthrough, but the clicks you get fromyour page are morelikely to convert.
In the end, next week I'm going to change all my links to try an full blown direct aff campaign linking to my best selling aff program. I'll see if I can make more money that way, probably will...
But again you have to be ready to put a high cpc on popular keywords, since it's the most paying aff that will be shown in the results. I guess that high competition will drive the profit margins lower for everyone, as all the other aff will rise up their price too in order to get iin that position as well.
That's why the only way to make money, is to search formore and more keywords, so you can keep the prices low, and make a good profit, with a couple sales per day.
Be creative in the search for words, and don,t forget to look what keywords google suggests, the overture suggestion tool and more tools alike.
|I guess that high competition will drive the profit margins lower for everyone, as all the other aff will rise up their price too in order to get iin that position as well. |
Not only that, but if the merchant himself is bidding on the same keywords, he will be able to afford more than any affiliate, and drive their profit margins to negative numbers, since his ROI is so much more.
So the only hope to appear in ads for afiliate programs would be
a) Bid very high
b)Hope that the daily budget of the others is small so you can have a shot!
Is there any more tricks?
Oh yeah.... Get hundreds of keywords, maybe not all aff players out there did that!
Is THE ONLY solution to try to get new programs?
Review sites typically favor an adsense type set up. They are not excellent selling sites. The reason is you are creating doubt in your potential customers mind by showing him all the alternatives out there. If you are promoting ONE product, just promote that ONE product as the BEST choice PERIOD. Do not even mention the competition. Just say: "Product X is the best because of: (then list some Unique Selling Points)" "To buy it click here now!"
Now when the surfer comes to your site, all that they are thinking is, "Wow this is the best, I want it, i'm buying it!"
I never understood why affiliate marketers made review sites...but I guess some might work, just not as good as a site pushing one product. The less choices you give a surfer, the more likely they are to do what you want them to do. (ie click through to buy the product).
I would go so far as to remove all visible links to your main page on a landing page in a ppc program. (you can keep the links in a sitemap link if you're interested in seo).
Just my two cents.
People will read your review, then go straight to the site to make a purchase. Why? Fear. You're a third party.
The only way around that is to develop trust with your readers some other way.
Review sites can work very well, despite what most people seem to be saying in this thread. The primary purpose of the review site is to come across as being unbiased. People trust that. I know plenty of people making 6 figure monthly incomes with review sites.
I guess it would help to have some little pointers about what are the best practices tohave a good review site?
My guess would be to have a simple layout that encourages fast clicking on the merchant's site.
But still I found it difficult to think I could make money because my review site only had a 15% clickthough to any merchants site.
My guess it's that it's possible to make money if you manage to get a 50% + clickthough rate.
|My guess it's that it's possible to make money if you manage to get a 50% + clickthough rate. |
Well, once you develop a reputation and get some incoming links and a good rank in the search engines, you won't have to buy traffic, so that becomes less of an issue.
I have a site that is primarily informational. I have a few book reviews, which convert very well. I which I had time to write more. A detailed review, with both information about the product and your opinions, seems to me the best approach. Have a picture.