Great article about reassessment of online advertising. 72% of Americans are: - online avg (approx) 10 hours per week - are spending less time with books, magazines and newspapers - spending 37% less time with TV than non-Internet users
"Marketers can't afford to sit idle. Web consumption is growing at a much faster rate than other media."
It's the 72% of Americans are: - online avg (approx) 10 hours per week - are spending less time with other media across the board
that impresses me.
>Recovery will happen
Online advertising has already picked up for me (direct sale). In my web publishing ventures, 2001 was a profitable year and 2002 is going to be better. The target for 2003 looks do-able (if I haven't sold out to some print mag and retired).
12cents/unique net operating income from the publications. I'd like 30% from affiliate and brokered networks, 70% from ads (direct sale or private broker). I relied too heavily on the affiliate angle in 2001... mostly because there weren't clients to deal with.