It's my 1st post here, so a warm welcome to mods and all users. :-)
I currently have a niche content site (that does reasonably well), a single-product site (just started), I also manage a new & promising affiliate program (I did it before with much success).
I think it's time to start expanding my group of affiliate sites. I already have 2 nice & promising topics researched. Both have store merchants who offer datafeeds.
Now I'm wondering which route I should choose. Here's what I think:
+ no problems with search engines
+ greater chance for repeat visitors, inbound links, word of mouth, article promotion possible etc.
- lots of writing work needed
- attracts mostly non-buyers and must convert them to buyers
good for products that usually need some research before buying
+ thousands of pages ready in no time
+ attracts mostly buyers
- needs some work to make it unique (design, content)
- possible search engine problems
good for products that are searched for directly with purchase in mind
In my chosen themes, both approaches seem to be valid (there are both not-yet-sure and want-to-buy people in the market).
What is your rule of thumb? When do you create a content site and when a datafeed (mall) site?