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U.S. Spanish-Speaking Marketing Budgets Surge

 5:18 pm on Jan 18, 2002 (gmt 0)

Spending on Hispanic advertising defies recession [adage.com]



 12:54 am on Jan 21, 2002 (gmt 0)

I keep thinking this is one of the most interesting markets. Do not in some states like California more people speak Spanish as first language than English?

Add to these the tremendous potential of South America plus Spain - If I were to do a full globalization project Spanish was a top priority.

It's not surpising MSN is engaged big time with Yupimsn on this emerging market.


 4:18 am on Jan 21, 2002 (gmt 0)

>like California
Los Angeles is the 2nd most populous, interms of Mexicans, city in the WORLD. 2nd to Mexico City.

It is a VERY good market.

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