The Federal Trade Commission (FTC) has charged seven companies with violating anti-porn provisions of the CAN-SPAM Act as a result of activity by their marketing affiliates, the commission announced yesterday.
Ouch, I didn't realize this could happen. The question is, how can companies protect themselves from rouge affiliates?
You have to understand, while these companies prohibited affiliates from using non CAN-SPAM compliant mailing in their TOS, they were not doing anything to stop their spamming affiliates. There have been complaints for years on adult boards about these companies.
I am willing to bet that these companies charged, one who happens to operate out of my city, have been warned several times by the government to stop. They probably figured they were safe because they were using affiliates...
I don't think it would have pursued like this without some history behind it.