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Online Ad Growth Beats Broadcast, Print
rcjordan




msg:530880
 1:54 am on Jan 18, 2002 (gmt 0)

U.S. Internet advertising will grow from $7.9 billion this year to $18.8 billion by 2005, and year-over-year growth through the period will be only 15 percent, compared with 100 percent in 1998
Newsbytes [newsbytes.com]

 

Brett_Tabke




msg:530881
 3:54 pm on Jan 22, 2002 (gmt 0)

Someone explain to me why Overture/Goto.com, Inktomi, and Altavista NEVER figure into these reports? Why Overture isn't listed #1 is not right.

rcjordan




msg:530882
 4:08 pm on Jan 22, 2002 (gmt 0)

>explain

The same reason that staff SEOers are never considered by the ppc and ppf engines when they say stuff like 'SEO is a small percentage of sales' -who knows?

This is shaping up to be a great news week for the online industry:

AdAge.com reported this morning, Frito-Lay is forgoing its usual Super Bowl ads and tripling its online investment for Doritos this year in “an effort to reach teens where they live on a daily basis.”

Alright Frito-Lay!! It's about time a major player woke up and smelled the coffee (or salsa, as the case may be) Just an Online Minute… Doritos Online
[mediapost.com]

And, BTW, kudos to Masha Geller for picking up on this and reporting it.

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