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Online Ad Growth Beats Broadcast, Print

 1:54 am on Jan 18, 2002 (gmt 0)

U.S. Internet advertising will grow from $7.9 billion this year to $18.8 billion by 2005, and year-over-year growth through the period will be only 15 percent, compared with 100 percent in 1998
Newsbytes [newsbytes.com]



 3:54 pm on Jan 22, 2002 (gmt 0)

Someone explain to me why Overture/Goto.com, Inktomi, and Altavista NEVER figure into these reports? Why Overture isn't listed #1 is not right.


 4:08 pm on Jan 22, 2002 (gmt 0)


The same reason that staff SEOers are never considered by the ppc and ppf engines when they say stuff like 'SEO is a small percentage of sales' -who knows?

This is shaping up to be a great news week for the online industry:

AdAge.com reported this morning, Frito-Lay is forgoing its usual Super Bowl ads and tripling its online investment for Doritos this year in “an effort to reach teens where they live on a daily basis.”

Alright Frito-Lay!! It's about time a major player woke up and smelled the coffee (or salsa, as the case may be) Just an Online Minute… Doritos Online

And, BTW, kudos to Masha Geller for picking up on this and reporting it.

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