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ContextWeb Launches Graphic Contextual

 12:12 pm on Jul 19, 2005 (gmt 0)


"...today announced the availability of contextually targeted graphical advertisements with CPM pricing."



 1:55 pm on Jul 19, 2005 (gmt 0)

How does one choose as to how to run graphic ads?


 2:25 pm on Jul 19, 2005 (gmt 0)

Erku, presumably you would have to sign up for the program and be approved; once in the program, there are no doubt settings for ad sizes and formats.

Since this is a CPM-based program, I'd guess that they will initially target large-scale publishers and be less interested in small ones (compared to the current contextual leader, Adsense).

Google surely saw this coming, as they have been running their own image-based CPM programs lately.


 3:07 pm on Jul 19, 2005 (gmt 0)

With added contexualality to graphical ads, do you think this can 'revive' display/banner advertising? Or at least give advertisers more conifidence and understanding.

[edited by: eljefe3 at 3:13 pm (utc) on July 19, 2005]


 4:21 pm on Jul 19, 2005 (gmt 0)

I think these things will drive the graphic ads eCPM higher, which is a good news for publishers.


 7:43 pm on Jul 19, 2005 (gmt 0)

Has any publisher here tried this?

The question is how do they pay (average eCPM) when compared with Tribalfusion and Fastclick (fixed CPM)?

When they pay fixed CPM, the ads being relevant to the content is mainly important for advertisers.

IMHO, Publishers are not going to switch from Tribalfusion, Fastclick or even Google AdSense if they are not going to make more money with this new agency.


 8:59 pm on Jul 19, 2005 (gmt 0)

I just replaced AdSense with ContextWeb on a site about a year old. The site is about a Linux distro and gets about 650 unique visitors per day.

As you can imagine the money made with AdSense on a site about free software with so few visitors isn't all that much. I'm curious to see how ContextWeb does in this situation.

I can already tell that the relevancy is at least as good as it was with AdSense. The inventory is there, too; Using a 120*600 ad is full of relevant advertisers.


 9:29 pm on Jul 19, 2005 (gmt 0)

I am a ContextWeb member, but have only ran their program in a test run. How does one sign up to run the CPM ads? I cannot find anything on their member page.


 12:55 pm on Jul 20, 2005 (gmt 0)

Well, my account was suspended when my earnings hit $2,500 , too. Maybe they have a software which automatically suspends an account when it once reaches $2,500 :)
(and the same software prevents accounting dept. sending any checks)


 3:53 pm on Jul 20, 2005 (gmt 0)

When I was their user they served me FINDWHAT Ads...

I checked CPC on FindWhat's site...

For example - advertiser paid 0.50$ ... And for that Ads ContextWeb gave me CPC of 0.80$... And they should around 0.20 ...

That was not normal. I supose they had some mistake in their software and that's why they dumped us!


 9:21 pm on Jul 20, 2005 (gmt 0)

So the overall consensus is contextweb is no good for publishers?


 9:35 pm on Jul 20, 2005 (gmt 0)

Thats my opinions... AND EXPIRIENCE!


 10:31 pm on Jul 20, 2005 (gmt 0)

I contacted ContextWeb, and they said they are rolling the new graphical product out to publishers in waves. It's not available on my account yet, but should be soon. They said they do already have a volume of inventory.

As far as their contextual product, I've tried it on a handfull of sites for a week or so, and they have performed well. I talked with them at the NO conf, and phone and email since, and I feel confident they will pay.

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