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Affiliate Program comparison database
isn't there something really comprehensive out there?
jez_kewler




msg:531108
 5:54 pm on Jul 12, 2005 (gmt 0)

Hi folks,

I am looking for a good affiliate program database that compares various technical (cookies,datafeeds), business/financial (commission, tier-structure) with each other...

I've been searching for an hour now and all I found was a big heap of affiliate "directories" that had a bit of informal text and a super-affiliate link in there...

well - clear why those directories are up,
but didn't anyone ever bother to build a really comprehensive and easy to use database source? non of these sites let me restrict by facts like cookie-lifetime, datafeeds, etc...

thanks a lot for your tips!

 

ChrisSanderson




msg:531109
 5:22 am on Jul 13, 2005 (gmt 0)

The majority seem to be 2nd Tier driven with absolutely no desire to show any form of reality.

There are a couple of new ones starting to float around that show some promise.

One I saw in Revenue Mag was AffiliatePrograms.com , they charge for listings, not cheap either, so while it may not be biased towards 2nd Tier offers it won't be comprehensive and no doubt will end up with some form of bias towards those that pay more to appear more, but that sure beats those crappy 2nd Tier focused directories.

Cheers

Chris

[edited by: eljefe3 at 6:00 am (utc) on July 13, 2005]

jez_kewler




msg:531110
 9:43 am on Jul 13, 2005 (gmt 0)

mmmh... I just wonder how a more comprehesinve affiliate program could make an income if not from ads?

A good and honest feedback from affil program participants would be important, but they could "hype" the program to push it's clicks...

OTH only taking affil programs that you are not working with also sucks...

jez_kewler




msg:531111
 9:45 am on Jul 13, 2005 (gmt 0)

Chris - and the site you mentioned really has some nice criteria to search on - the pure earnings criteria I find on all the network as well, but no qualitative criteria (datafeeds,cookies,etc...)

so that site was probably started by scraping the list from the big networks... now they just charge for "ads" ....

Michael Anthony




msg:531112
 10:31 am on Jul 13, 2005 (gmt 0)

I think there's an obvious answer here, nobody does something for nothing online - how else can it be monetised?

There are of course all the obvious aff fora, and there's usually talk in one country's forum or another about setting up some sort of affiliate marketing Association to represent us all and set down guidelines, best practise, etc. which would be the natural place for it. But..

I've even thought about setting up something like it myself, but how can you ensure the data itself is not being used for promotional purposes - imagine how much more support the top earning merchants would garner if they were being recommended by a "trusted source".

Maybe a poll system? Nope, people would multi-register to rig the voting if they wanted to skew the results.

If there were a kind of ODP authority for aff programs, it would be a great idea. If it were automated to the point of being foolproof, maybe forcing people to enter their real earnings from a program before displaying anonymous results, a la CJ's EPC system, it would be fantastic. But why would CJ give away something they see as their competitive advantage?

Anyone care to think up a real solution here? I think it's a superb thought-provoking thread that needs attention and a solution would benefit millions.

jez_kewler




msg:531113
 10:51 am on Jul 13, 2005 (gmt 0)


Hey Michael,

I am in fact already thinking about the basis implementation needs for such a system and came to the conclusion that it's not really hard to do from a tech view...

The pricy thing here is creating the -good- content and making sure it stays up-to-date... this of course needs some kind of user-interaction/voting/etc. system which further would mean it needs a big strong userbase to back it's quality...

so what comes first? content or user-base... this is a typical tricky "hen or egg" problem as every community based project has... (how many webmaster forums are out there and how many to you read besides WebmasterWorld?!?!)

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