I've found a moderatly popular keyword with broad appeal but I havn't been able to find any merchants selling something that I'd want to target. There are a couple of products but I'm guessing the conversion rate would be lousy.
I'm thinking of buying the keyword for an adgroup with 2 or 3 very specific ads. Each ad would lead to a landing page which would basically just be a collection of affiliate links targetted to the ad, but not the keyword. I hope that makes sense.
I've searched the archives and it seems this kind of activity is allowed using adwords but many here see it as fruitless. Is that accurate? as long as it's allowed I wouldn't mind giving it a stab even if it is fruitless, just to see for myself.