If you don't want your ads shown on any sites other than google.com, click the checkbox
Please see the partners section of our syndication FAQ at https://adwords.google.com/AdWords/faq.html#partners for the most up-to-date list of syndication sites once the program launches. Our focus is on partnering with well-established, highly-trafficked search sites.
i wonder who the partners would be, i use the adw's for kw research. I can't really see who the partners are going to be. I can't imagine it would be Y!, or any of the LS partners, nor Ink fed D's or SE's.
Yahoo comes to mind first, since they already partner with them for spidered results. Yahoo's recent PPC addition makes me think they would be up for it. Plus, with the rumors of Yahoo going back to Ink, Google may have done this to help keep their foot in the door.
They should also allow advertisers to choose which partner sites their ads are shown on... a US national television advertiser could (for instance) choose not to have their commercials shown in Kentucky.
So what if I want my adwords ad shown on partner site #1, because they do a good job of reaching my target demographic, but I don't want it shown on #2, because their users have a low sales conversion rate...
>> So what if I want my adwords ad shown on partner site #1, because they do a good job of reaching my target demographic, but I don't want it shown on #2, because their users have a low sales conversion rate...
Or you are willing to pay 10% more for better traffic from site #1 than #2. But that doesn't do either #1 or #2 any good, nor does it help google. I wouldn't count on being able to make individual selections.