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Yahoo lauded, msn damned

 12:56 pm on Dec 17, 2001 (gmt 0)

NEW YORK (AdAge.com) -- Yahoo! is emerging as the Avis of online media, outperforming behemoths America Online and Microsoft Corp. in the ability to serve the advertising industry, according to a survey.

Article [adage.com]



 2:23 pm on Dec 18, 2001 (gmt 0)

MSN scored last in every category. The behemoth's highest score -- a 4.8 out of 10 in its ability to customize ad programs -- was lower than any score in any category awarded to AOL or Yahoo!

Wow, that's a huge contrast.

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