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Yahoo lauded, msn damned IN AD PANEL PORTAL ASSESSMENT Mike_Mackin
NEW YORK (AdAge.com) -- Yahoo! is emerging as the Avis of online media, outperforming behemoths America Online and Microsoft Corp. in the ability to serve the advertising industry, according to a survey. Article [ adage.com]
MSN scored last in every category. The behemoth's highest score -- a 4.8 out of 10 in its ability to customize ad programs -- was lower than any score in any category awarded to AOL or Yahoo!
Wow, that's a huge contrast.