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AUTO: Toyota Considers Online Brand Launch
rcjordan




msg:540196
 9:21 pm on Dec 12, 2001 (gmt 0)

I know we have members that work the auto market. Some worthwhile tidbits in this article [internetnews.com].

The news of Toyota's plans come the same week as a new study by Web researcher Jupiter Media Metrix (NASDAQ:JMXI) that suggests the Internet is more valuable for automakers' research and consumer relationships than offline procedures.

According to the group, 60 percent of domestic vehicle-owning households are online -- three percent more than the overall national average. The firm also reported that Internet-generated sales are expected to reach 13 percent during 2001. During the next five years, that figure is expected to grow to 33 percent.


 

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