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Pay-per-click or Pay-per sale
which is better?
justdave




msg:556177
 8:24 pm on Mar 21, 2005 (gmt 0)

Hello people,

I'm looking into setting up an affiliate program, and was curious what would be better. From an affiliate perspective, would a cost per click program be better than a cost per sale, or vice versa? Thanks.

Dave

 

hobbnet




msg:556178
 8:34 pm on Mar 21, 2005 (gmt 0)

I know this isn't exactly the answer to what you are asking but for administrative reasons I would say you should definitely go with PPS over PPC.

But, from a legit affiliate's perspective it would all depend on your campaign's metrics. Things to consider would be payouts, click to conversion, and click through rates.

MovingOnUp




msg:556179
 9:12 pm on Mar 21, 2005 (gmt 0)

Affiliates with high quality, relevant traffic will strongly prefer PPS.

Affiliates with lower quality, unrelated traffic will prefer PPC.

Which affiliates do you want?

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