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Ad Spending - Dangerous misleading Stats.

 2:14 pm on Sep 10, 2001 (gmt 0)

A press release about Advertising statistics:


They don't seem to consider the Goto.com Advertising Engine as advertising. hmmm.



 2:19 pm on Sep 10, 2001 (gmt 0)

Advertising spending for all media fell 5.9% for the first half of 2001 compared to first-half revenues in 2000
Add this article about other advertising and you have a pretty complete picture of what's happening out there.

Ad Spending Continues to Fall [mediapost.com]


 2:27 pm on Sep 10, 2001 (gmt 0)

9/2000 GoTo staffed an entire department to target the major WWW ad buyers.

Not listing GoTo was an oversite on their part.


"In recent months, GoTo's targeted, Pay-For-Performance advertising proposition has attracted a broad cross-section of the Internet's leading brands, including CarsDirect.com, eBay, Eddie Bauer, E*Trade, Hewlett-Packard, Home Depot and techies.com. "

On the other hand it is not advertising.
Targeted introductions are "Targeted Introductions"
Think about it :)

(edited by: Mike_Mackin at 2:33 pm (gmt) on Sep. 10, 2001)


 2:31 pm on Sep 10, 2001 (gmt 0)

Where's Goto's second quarter report at? What did they gross last quarter?


 2:37 pm on Sep 10, 2001 (gmt 0)

Not out YET

September 07, 2001 10:42:00 (ET)
NEW YORK (CBS.MW) -- As third-quarter pre-announcement season picks up, few companies are staying above the early-fall pummeling.

GoTo.com traded at $14.37 in the early going, up 6 percent on the day. It's trading well above its 52-week low of $4.81 struck in December of last year.

[source: etrade]

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