I've got a small affiliate program for a program I've developed. I've run it myself for a few months, and had moderate success, but not nearly as much as I had hoped for. Unfortunately, I just don't have the time to spend on it each day that I really should in order to dramatically grow the program.
Yesterday I got a call from a company offering to manage my program for me. They would do the recruitment of affiliates, and in return take a percentage of the sales and a $1,299 fee per month!
That's a bit too steep for my blood. It's a $9.95 widget I'm selling, so they'd need to get me about 250 extra sales a month just to break even.
It did, however, get me thinking. Maybe a full time Affiliate Manager might be helpful -- if their rates were more reasonable.
Has anyone here used one? Was it effective? Can you share your experiences?
[edited by: eljefe3 at 2:51 pm (utc) on Feb. 26, 2005]
A good affiliate manager is worth their wieght in gold, but finding one is a pretty tricky endevor. Just hiring an "affiliate manager" is not going to do it, they have to be good. A bad affiliate manager can do some serious harm to your program.
So what makes a good affiliate manager? Someone with sales experience. It may sound a bit off the wall, but an affiliate manager is alot like a sales person for your company. S/he is selling your company and the products you sell. S/he is keeping your sales force happy while making sure they don't take the shirt right off your back. It is a delicate balance.