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Contextual Advertising Alternatives - how do they rank

 8:26 pm on Feb 24, 2005 (gmt 0)

So, far I've heard of adsonar, adbrite, kanoodle brightads, azoogle, and I'm sure there are a few more.

Who's tried them and how well do they compare to adsense in terms of epc and relevancy to content?

[edited by: ownerrim at 8:28 pm (utc) on Feb. 24, 2005]

[edited by: Jenstar at 1:46 am (utc) on Feb. 25, 2005]



 8:43 pm on Feb 24, 2005 (gmt 0)

I'm using adsonar right now and my earnings are considerably less than with adsense.


 9:24 pm on Feb 24, 2005 (gmt 0)

I tried AdSonar, but most of the ads weren't very targeted and earnings were considerably lower than with AdSense. (I have an editorially diverse travel site, and AdSonar wasn't able to deliver targeted ads for many of my pages--most of the ads were fairly generic hotel ads from Expedia, Orbitz, and the like. Maybe AdSonar is doing better now, but I'd imagine that Google continues to have much greater breadth and depth of ad inventory.)


 9:26 pm on Feb 24, 2005 (gmt 0)

Unlike EFV, my ads are quite well targeted. They just don't pay that well. It may just be the industry I am in.


 9:37 pm on Feb 24, 2005 (gmt 0)


Call me cynical but did you really expect anyone to say that one of the competitors was great? After all this the is adsense forum.

VERY few peopel on this forum ever speak ill of adsense and even if they do the "worshippers" always spring to the defence.

As a matter of fact -here is an example. Adsonar (how come we can actually type that now-it used to be blocked) has given me 4 (yes four) times the earnings that adsense used to give me. On adsense I used to get adverts for wee jeannies bed and breakfast (yes I am in the travel sector) on adsonar I am getting conrad and hilton hotels, expedia etc. I am puzzled that EFV didn't get any good targetted ads-because I certainly am.

Over to the zealots and worshippers now to tell me I am wrong :} even although my bank manager tells me I'm not!


 9:37 pm on Feb 24, 2005 (gmt 0)

I heard great things about Kandoodle and signed up to try them out.

1. Targeting is very poor. In some cases, not targeted at all.

2. CTR also poor which is probably a result of ads with little or no relevance to my pages.

3. EPC is 50% of what they receive. I've had a couple of okay clicks, but generally less than AdSense.

4. No channels that I could find. Very frustrating not knowing which ads are working.

I've only been on for two weeks, and will continue for a while, but so far, not too happy.


 10:01 pm on Feb 24, 2005 (gmt 0)

Kanoodle was a Kajoke - they lasted 3 days on a page I used to try them out, with $1 earned in 3 days so I gave them the Kaboot. The same page generates about $10/day with other methods.


 10:15 pm on Feb 24, 2005 (gmt 0)

"Call me cynical but did you really expect anyone to say that one of the competitors was great? After all this the is adsense forum.'

Yes I'll call you cynical, but I am cynical as well.

However, I am glad to hear you're having a good experience with adsonar. Perhaps they're getting better. My experience with them is similar to what EFV indicated. If they're improving, great. Competition only makes contextual advertising better for all concerned.

Kanoodle doesn't sound so hot, though. Maybe it'll be kaput.


 10:56 pm on Feb 24, 2005 (gmt 0)

VERY few peopel on this forum ever speak ill of adsense...

Are you kidding? Hardly a week goes by when we don't see threads about poor earnings, mistargeted ads, PSAs, disabled accounts, conspiracy theories involving a reduction in payouts, etc. With all the teeth-gnashing in this forum, you could dance flamenco to the virtual sound of castanets.


 7:08 am on Feb 25, 2005 (gmt 0)

This isn't an adsense forum, that one's just around the corner, and over there there's plenty of adsense bashing and how things took a wrong turn somewhere at the beginning of February.

With that in mind, I tried adsonar and kanoodle and both had very disapointing targetting and even worse in revenue.

I really really wish I could diversify away from adsense, but at this point it doesn't make sense.


 11:03 am on Feb 25, 2005 (gmt 0)

using adsonar at the minute (for a week now) and have seen more or less the same damn ads on every page(there are thousands of pages, itīs heavily forum based)revenue is about (literally) 1.5 % of adsense and with over 900 posts a day on a myriad of subkects, itīs not that the text is stagnant.
There are worse.....tried #*$! and for 5 days saw nothing but their own inhouse ad for signing up with them, 2 links for american college term papers, a pregnancy test and a zip code test for United States citizens...great for a european site where english is not the main language (yes, the account settings were configured for German and they do accept international sites) ....go figure! They never answered one of the 5 emails and trouble tickets i sent to "them" although i suspect that "them" is a kid working out of his parentsī bedroom.
Trade doubler was another classic, i had heard good things about them and wanted to use them on the german site and the dutch sites i have, problem is i live in france and they automatically configure the ad campaigns you can choose from with french companies and in french language (there is nowhere in the control panel to change this option)they obviously assume that if you live in a country then you only want to have ads for that country, irrespective of the site, its traffic or the language used......obviously someone forgot to tell them that internet is international.....6 emails and 2 weeks later, i am still waiting for a reply after contacting their head office, support service and UK headquarters about the problem.
brightads and kanoodle will only accept you if you have about 99% US oriented traffic so ic anīt comment and havenīt yet "dared" to approach azoogle.
to sum up, havenīt seen anyone who comes close to google and before you say it, i am not a die-hard fan, i was unceremoniously kicked out of their program or i wouldnīt be searching amongst all these cowboys and fly by nights.


 11:33 am on Feb 25, 2005 (gmt 0)

I've tried dozens of google alternatives, and the only one that comes close to them is definetely AdSonar.

Everything else is just...


 1:39 pm on Feb 25, 2005 (gmt 0)

This thread was probably originally in the AdSense forum, thus the comments about it being there and then being elsewhere.

For those who tried the others for a few days, I'm wondering if that wasn't long enough for them to determine the content of the pages and target ads. I would expect earnings to increase over time initially as they become more familiar with your site and gather CTR numbers on the various ads.

I've never tried any of the others, but my suspicion is that they wouldn't perform as well. Bids are higher on AdWords than on any of the second tier PPC SEs, they do a generally good job of targeting, and they share a very large percent of the earnings. There could always be exceptions, but I would be surprised to see any other consistently performing better for most sites.


 8:23 pm on Feb 25, 2005 (gmt 0)

Would Mamma's Publisher Network be considered an AdSense competitor? I was approched by them about adding their graphic banners to our site. My biggest concern is it a conflict with the AdSense TOS.

Does anyone have any experience using them?


 8:26 pm on Feb 25, 2005 (gmt 0)

I'm experimenting with the others right now as AdSense has deemed one of my highest traffic pages "not family friendly" which is lame, but the alternatives were lamer. I'm trying a wild variety of alternatives, but so far Kanoodle ($1 in 3 days) and Fastclick ($1 in 1 day, woo and hoo) are both stinking up the place.

I'm seriously thinking of just slapping 5 amazon books across the banner area and see what happens, might easily outperform these other lame services.


 8:28 pm on Feb 25, 2005 (gmt 0)

Would Mamma's Publisher Network be considered an AdSense competitor

I used Mamma back in the day, I think it's still stinking up my site somewhere, it was abysmal.


 8:56 pm on Feb 25, 2005 (gmt 0)

In terms of CPC, I've used #*$!, Adsonar, Kanoodle, and Bannerboxes. Bidclix I was averaging around .20 CPC, Kanoodle around the same. Adsonar and Bannerboxes I was lucky to clear .05 CPC. Since they are pretty plain looking, I've been switching (slowly) to more CPM oriented companies such as Fastclick, Casale, and Realtechnetwork. Each network (CPM or CPC) converts differently for publishers. It really depends on your site's content and category (and CTR).

Matt Probert

 7:20 pm on Feb 26, 2005 (gmt 0)

On the text advert side the *only* agency we found to be any good - and even then we dropped them for lack for earnings - was linkworth

Adbrite and Adsense never generated any revenue for us. We didn't like the Adsonar ToS.



 7:25 pm on Feb 26, 2005 (gmt 0)

I would LOVE adsonar to give adsense some competition, but that isn't going to happen for a while.

Publishers perfer adsense because adsonar has a tiny advertiser list.

Advertisers perfer adsese because adsonar has a tiny publisher list.

One of these groups is going to have to move to adsonar before the other one does. This means adsonar is going to have to do SOMETHING to pull in one of these groups, so the other one follows.


 12:59 am on Feb 27, 2005 (gmt 0)

I've run a split test since late December between Adsense and Adsonar on one education-related site. Ads for each are generated 50% of the time (either one or the other, not both on the same page). The site has a few hundred thousand entirely dynamic pages, around five thousand impressions per day.

The ads are very similar (color, font etc) and in the same location.

In January, Adsense had a CTR over three times better than Adsonar, not surprising as the Adsense ads are often targetted but the Adsonar ones are just generic "category" ads with NO apparent attempt to use page content.

However, Adsonar pays better, about 4 times the payment per click of Adsense for this site. Result: effective EPM of Adsonar was 20% better.

For the first half of february, the Adsonar figures were similar but the EPC of Adsense dropped even lower (as it has on all my sites this month), making the EPM of Adsonar 70% better than Adsense.

Ironically, I then decided this was enough testing and dropped the Adsense from the pages. Result: over the past week the Adsonar CTR collapsed resulting in a 60% drop in EPM!

So it seems the maximum revenue is a mixture of interesting but low paying ads (Adsense) and some boring irrelevant well-paying ads (Adsonar). Adsonar may pay well per click, but the lack of ad variety kills CTR on sticky sites.

On another (entertainment) site, I've run Adsense down the left and a Fastclick banner across the top, for a month now. Fastclick CTR is half that of Adsense (the ads are totally untargetted), and EPC is much lower, resulting in a EPM 1/6th that of Adsense. Not worth the space.


 1:43 am on Feb 27, 2005 (gmt 0)

I am glad to see this thread. I just printed it out . . . last year everyone just said "there is nothing else to try"


 9:21 pm on Feb 27, 2005 (gmt 0)

What about contextweb? My very small intial test proves to be a promising Earnings potential - but of course I'm scared they might not pay out? Anyone with experience on this?


 9:27 pm on Feb 27, 2005 (gmt 0)

Fastclick CTR is half that of Adsense (the ads are totally untargetted), and EPC is much lower, resulting in a EPM 1/6th that of Adsense. Not worth the space.

Agreed - the FastestClick was when I removed them from my site.


 10:31 pm on Feb 27, 2005 (gmt 0)

"With all the teeth-gnashing in this forum, you could dance flamenco to the virtual sound of castanets."

LMAO. What a visual. Someone should archive this things


 1:13 am on Feb 28, 2005 (gmt 0)

What about contextweb?

Don't like their contract. They state you forfeit (not roll over) any payment in a month where your revenue is under $50 OR where impressions (by their count) is under 50,000.

Impressions WILL be undercounted, as multiple impressions from the same IP within two minutes (even on different pages) count as one. Only one click per user per two hours is counted. Revenue will be much less than 50% of what they get as it is minus lots of things including (unspecified) ad serving fees. Etc.

The conditions make it very unlikely there would be any payment at all for less than a few hundred thousand real impressions in a month, and that's too much to waste on a test.


 1:34 am on Feb 28, 2005 (gmt 0)

I had to check with my own eyes that this company is running with such unfriendly terms.

From the ContextWeb website TOS:(if its against TOS to quote TOSes, kindly remove)

Because we are assuming the risk of collection from the Advertisers, we will hold back an additional five percent (5%) of Net Revenues from your share for bad debt allowance. We shall not be required to remit any Net Revenues to you for any month in which you provide ContextWeb with less than $50 (USD) in Net Revenues or fewer than 50,000 Countable Impressions (as defined below) from the Website; such revenue share shall be forfeited

They're collecting 50% of the fees already and still add 5% for bad debt allowance? "because..." my ass. Get my hand and take the arm too, while at that. Not to mention, what was their thinking when they forfeit payments less than $50? I can imagine they're trying to be selective by weeding out small time or non serious webmasters, but the other message they are conveying is "yeah you can work on our behalf to make money but we won't pay you if you don't perform. We win, but you don't". Bollocks.

I'm just flabergasted at their business practices. This one webmaster is one less they'll get business from.


 2:02 am on Feb 28, 2005 (gmt 0)

Thanks guys, that's disappointing to hear, but you just saved me a lot of time and money!


 2:25 am on Feb 28, 2005 (gmt 0)

I have been running ContextWeb since mid-February, when AdSense got sick. My site is about 10,000 pages covering everything from adenoids to zebras. Targeting has been terrific -- much better than Google or AdSonar. Per click payout is better than AdSense though CTR is lower. Go figure. (I believe this is because some ads are "default" and aren't counted in the CTR, which is a little smelly).

So far, earnings are less than Google at its best, better than Google at its worst.

They are a pure content play -- no search ads -- and they are very upfront about the terms. So far, so good.


 2:49 am on Feb 28, 2005 (gmt 0)

Ok, JHood interesting.... I want to believe contextweb ads will work for me, BUT....

I could easily earn over the $50.00/mth for minimum payout, but it'll come from only about 10,000 - 15,000 hits in a month - so what will they do? Say, nope you didn't get 50,000 impressions - no money for me?!

Am I getting this right?



 3:01 am on Feb 28, 2005 (gmt 0)

$50/month, you dont mean $50/day?

I would suggest more SEO work before applying to their program.

This 37 message thread spans 2 pages: 37 ( [1] 2 > >
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