homepage Welcome to WebmasterWorld Guest from 23.23.22.200
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Home / Forums Index / Advertising / Affiliates
Forum Library, Charter, Moderators: eljefe3 & skibum

Affiliates Forum

    
Promoting an Affiliate Program: Ideas sought.
Looking for new ideas on how to effectively promote an affiliate program.
splitreason




msg:540061
 5:59 am on Feb 8, 2005 (gmt 0)

As probably many of you that frequent these forums, I am an owner of an online store that uses an affiliate program to drive sales of our merchandise. We have been running the affiliate program for nearly a year and have had decent success with it. Our affiliate program is extremely competitive and offers good monthly incentives/prizes in addition to the cash that affiliates make.

We have promoted the affiliate program via our own website, internal mailing lists, targeted mail-outs to various webmasters and via other sites that aggregate affiliate program listings.

I'm wondering if you fine folks have any input on some other effective means of affiliate program promotion, i.e. those of you that regularly LOOK for or scout for new affiliate programs to join - where do you usually look? Where is a good place to be visible for you?

Any input is appreciated.

 

JonathanMiller




msg:540062
 1:34 pm on Feb 9, 2005 (gmt 0)

Hi.

Anyone responding to splitreason's post - I'd also appreciate any input. I launched an aff program to market a niche PPC search engine [snip] on which merchants can sell overstock, liquidation and clearance items - kind of like overture & Adwords but focused on moving closeout stock.

We've got an unusual name - snip - and I'm finding that PPC affiliates i contact seem to think we're a joke site!

If anyone has any ideas I'd really appreciate them!

jon

[edited by: Drastic at 3:16 pm (utc) on Feb. 9, 2005]
[edit reason] no urls please [/edit]

flobaby




msg:540063
 1:45 pm on Feb 9, 2005 (gmt 0)

deleted

fclark




msg:540064
 3:38 pm on Feb 9, 2005 (gmt 0)

aye-bee-dubble-u and similar. You can pay to promote your prog and receive honest feedback.

BTW, I'm not associated with them.

peterinwa




msg:540065
 6:43 pm on Feb 9, 2005 (gmt 0)

Interesting post splitreason.

I'm on the flipside... my hobby turned into a profitable business when I discovered AdSense. But I don't want to have all my eggs in...

Over the years before AdSense I tried Barnes & Noble and Amazon and others and never made enough to receive a check. So I'm looking for an affiliate program that has ads that actually sell products.

My website (15,000 visitors a day) is about diet and weight loss and people come to learn, not buy.

Hopefully there will be some good replies to your post.

Thanks, Peter

mikko123




msg:540066
 10:54 pm on Feb 11, 2005 (gmt 0)

This is exactly my situation as well. I posted in a couple other forums about it, but don't want to come across as spamming my site. We're looking to recruit marketers for a site selling unique tangible and popular items.

Perhaps they should add a forum here that lets people promote their sites/programs by category. SE marketers can come to check out what's new within an area which they have traffic?

martinibuster




msg:540067
 11:06 pm on Feb 11, 2005 (gmt 0)

Perhaps they should add a forum here that lets people promote their sites/programs by category.

Not likely. The point of WebmasterWorld is to discuss issues pertinent to webmastering and doing business online. But it is not about actually conducting business with members.

That is why many other forums quickly devolve into unreadable noise when they allow people to drop urls and solicit business.

Think of this more as a cafe for discussion, and not as a marketplace, and you'll be fine. These rules are here for a valid reason.

Specifics will limit the responses to your post. Additionally, specifics will attract the attention of your competitors. Not a good thing, as your every business move you discuss will be open to their knowledge.

The Best Approach
The best way to approach this is to frame a question around the task or objective. Learning how to fish is more important than someone giving you a fish.

Just some friendly advice.

splitreason




msg:540068
 11:20 pm on Feb 11, 2005 (gmt 0)

I would still love to hear some opinions based on my original post. Maybe we can get some constructive ideas bouncing back and forth for those interested in brainstorming about the best possible ways to promote their own affiliate programs.

I'm more than willing to start. Here's what we've done so far:

<li>Direct email to various hand-picked websites introducing them to our affiliate program.
<li>Submitting our affiliate program to a variety of affilaite program directories
<li>Using Google AdWords to promote our affiliate program for a few keywords.
<li>Using internal customer mailing lists to promote our affiliate program.

krooga




msg:540069
 12:14 am on Feb 12, 2005 (gmt 0)

A way in which you could gain and receive affiliates would be to use top affiliate networks such as CommissionJunction.com, Tradedoubler.com, Clickbank.com etc...

The advantages is that the affiliate network in question will promote your affiliate program, and that potential affiliates looking for merchant in relation to their market will find you... The disadvantage of course is that you will have to invest some money and risk payming more commissions by letting affiliate networks do the work as oppose to doing it yourself...

I hope this helps

Catalyst




msg:540070
 8:45 pm on Feb 14, 2005 (gmt 0)

"The advantages is that the affiliate network in question will promote your affiliate program, and that potential affiliates looking for merchant in relation to their market will find you... The disadvantage of course is that you will have to invest some money and risk payming more commissions by letting affiliate networks do the work as oppose to doing it yourself..."

Even if you are on a network you still need to recruit since networks don't do active recruiting for you. I do recruiting for about 20 affiliate programs, most of which are already on the networks. Some of the networks can get large quantities of affiliates but not necessarily strong producers - those you have to some degree get on your own.

There are numerous webmaster, SEO and affiliate forums that DO allow new affiliate program annoucements. If you can find them all and post at the right time, it can give you a good little boost. But it really takes a multi-faceted approach as mentioned above and constant effort. Good affiliates are hard to find and even harder to woo, since they have tons of other programs all vying for their attention.

Hope this helps and best of luck!

Linda

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Affiliates
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved