|I would love to get more details about your successes. |
Wouldn't we all, but I think you'll also find that this is a secretive (for obvious reasons) world.
Read as many of the posts on this forum that you can and perhaps you might get some good ideas.
Frankly, I am not looking for ideas for me.
I am currently writing a story for a well known publication (won't mention them by name in the forum to eliminate the SPAM factor, but it is an online publication that everyone on here reads).
I tend to write case study stories with lots of hard statistics and facts.
The story I am gathering data on about now is one about affiliate advertisers.
Despite your best efforts it is hard for members to give out specifics on their business plans and success.
Compare it to asking the Colonel for his famous secret recipe. It just won't happen.
I don't work with PPC but there are people here who may wish to share their "stats".
Perhaps some of the internet tracking & stats groups has the info you are looking for.
Check your sticky mail
I realize the secretive nature but I thought some people might be interested in some free pub for their sites.
I am seeing that I may have to write the article with just anonymous data.
Not as good but it will work.
I'm just a little below 2 to 1 but that is with highly targeted PPC.
I think most of the webmasters here prefer to fly under the radar. However, you may find a few that need their egos stroked.
Of corse the ones who really fly under the radar don't post at all.
But growingdigital is right. Not many, but some may give something up. Not enough to verify though.
If you are doing PPC now straight to the merchant and you discuss any specifics it you'll be putting yourself out of business in a matter of minutes which could mean tens if not hundreds of thousands of future income down the tubes. The last thing anyone wants in that space now is publicity or a case study with any hard numbers, products, sites, or anything like that.
I don't do PPC but I know how they do it. It has to do with what words you choose and how you bid on them. It's a matter of becoming very familiar with, for instance, Adwords, and using some tools to figure and keep track of the words, bids, placement, etc. See the Google Adwords Keyword Tool [adwords.google.com]. You get to know what combinations of words work, what words to not show ads for, what converts, and where there is little competition.
To be successful you don't need to get even close to a 2 to 1 ROI. A 10% return is a good investment. Once you get a system there may not be a whole lot of maintenance. You'll have time to research and expand into other areas.
There isn't any need for SEO. You don't need to worry about a search engine's new algo. You don't need any links. Little bandwidth to pay for. Very little content to write. You don't even need a site. It is a distinct and complete area of the web onto itself.
I might venture into that world myself.
Thanks for all of the feedback everyone.
I am realizing that this is not a great topic to do a case study story on. Almost no one wants to talk.
I guess it is back to the drawing board. I will be back in a day or two with a new story idea looking for people who do want to be featured in a less clandestine space.
I get a 2:1 conversion most of the time but I don't want to share detailed information as far as what keywords i'm using and such. If you just want a brief overview of some stuff I would be happy to provide it to you.