| 3:25 pm on Jan 19, 2005 (gmt 0)|
Personally, I don't like the animations, and I won't use them. I build content sites, so I want the creatives to been seen, but not overwhelm the page. Also I don't like things like black backgrounds with huge red lettering.
What I do like are creatives that blend well with the color themes of my sites, like neutral colors that can fit anywhere, or a couple of different color choices for the same layout. I like images and catchy text and headlines. For example an interrogative headline.
| 5:04 pm on Jan 19, 2005 (gmt 0)|
My main concern is that they are tested and work (ie. get good converting clicks) but after that a variety of sizes, shapes and styles are available so I can choose the most appropriate placement.
| 1:31 pm on Jan 20, 2005 (gmt 0)|
Banners that have content so they look like their are editorial comments can work well if integrated into a webpage.
| 3:06 am on Jan 21, 2005 (gmt 0)|
So what I'm hearing here is that graphical ads that use text that engages the reader/browser can actually work quite well? That is kind of what I had wanted to hear, so please correct me if I am wrong. I guess what I am thinking of is the equivalent of the citibank billboard text ads except online in gif format.
| 7:11 am on Jan 21, 2005 (gmt 0)|
Sale, promotion, free shipping, stuff like that tends to pull well. Free shipping of a minimum order size, 10% off a minimum order size. Get them to spend more in exchange for something "free".
| 7:01 am on Jan 22, 2005 (gmt 0)|
it is always good to have a "call to action" texts on the banner. Just static banners don't draw attention.