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Need to market my affiliate program - any suggestions?
newly implemented affiliate program off to a slow start
redintheforest




msg:530054
 6:48 pm on Jan 6, 2005 (gmt 0)

I was hoping someone could help me with information on how they market and promote their affiliate programs.

My company has recently developed an affiliate program, and well, we are off to a slow start. I have contacted our current link partners and offered the affiliate program to them. Few signed up. (Out of the few that did sign up, I only have one active person that has impressions. Is this normal for affiliates to sign up and not promote your items?)

Besides my link partners and a spot to sign up on my webpage - how can I get this program off the ground? Any suggestions/comments/information is GREATLY appreciated.

 

Dorian




msg:530055
 5:54 pm on Jan 7, 2005 (gmt 0)

Have you tried the companies that specialise in marketing affiliate programmes, such as Commission Junction, TradeDoubler etc?

macz_g




msg:530056
 6:06 pm on Jan 7, 2005 (gmt 0)

We have 2 threads here on a very similar topic.

Have a look at this one

[webmasterworld.com...]

The networks are great but don't guarantee results with high costs upfront. For the smaller merchants it seems near impossible to make CJ work in your favor.

redintheforest




msg:530057
 6:11 pm on Jan 7, 2005 (gmt 0)

Haven't tried any programs as mentioned...are they just an affiliate directory or do they actively search and recruit for you?

macz_g




msg:530058
 6:14 pm on Jan 7, 2005 (gmt 0)

They will manage all your affiliate payouts etc and post your aff program to their network of affiliates but most do not contact affiliates and promote your program directly.

They will highlight you as a new merchant but let their members choose for themselves.

redintheforest




msg:530059
 6:25 pm on Jan 7, 2005 (gmt 0)

Thanks for the thread and advice.

Do you recommend manually submitting to directories/se/portals or contacting sites already linked to your main website or advertising in forums/newsgroups? It seems like these are my options.

Looks like a long road ahead of me. LOL.

macz_g




msg:530060
 6:41 pm on Jan 7, 2005 (gmt 0)

There are companies & software that will submit your program details to the directories. i have no experience of these.

To save on costs I would invest time. That way you have the most control over the process.

Advertising in forums etc may work but it is all about the return on Investment. Perhaps find sites that sell products in the same market but are not direct competition and trade link or join each others aff programs. That way you provide a full service to the user.

EG

If you sell widgets find a site that sells widget covers/ widget holders etc.

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