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Newsletter advertising
Greg




msg:530303
 9:53 pm on Sep 1, 2000 (gmt 0)

Anyone know of places that have targeted newsletters, such as travel, that could be advertised on? How about stats on return rates for newsletters? Thanks.

 

rcjordan




msg:530304
 10:04 pm on Sep 1, 2000 (gmt 0)

Flycast said they had a newsletter ad buyer option, but that's about all I know about it. As for percentages, last year it ran as high a 20% CTR, but I suspect that market is much more jaded now -- 8 to 12 would be my guess.

oilman




msg:530305
 10:11 pm on Sep 1, 2000 (gmt 0)

we do nearly all our advertising in email newsletters (Business Weekly, Infoworld Scoop, etc). We get around 1% click thru on these.

We also send out a monthly newsletter of our own that goes to current customers and prospects. We get roughly 8% click thru on those.

rcjordan




msg:530306
 10:20 pm on Sep 1, 2000 (gmt 0)

> We get around 1% click thru on these.
yeecch!

I must have dreamed 20% --or was that on opt-in newsletters?

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