I am in the process of starting a very large content site and expect roughly 70,000 page views a day (+/- 10,000). These visitors will come from SERPs, although not initially ;-), AdWords, niche advertising, etc. Now the business plan can succeed for now on AdSense alone, but we have already incorporated other revenue streams.
One of them is affiliate marketing, including product reviews, tests, etc. And the last one is setting up a member network about these "widgets" and once it gets popular start charging to be a member and receive leads from our viewers.
Now the main problem or issue I am having is after doing a lot of reading about IPOs in the dot-com boom, everyone depended upon ad revenues. While I am trying to minimize this, I can't see anything bringing in more than AdSense.
In case of another lull in advertising, I would want to be able to survive. I'm trying to set up systems where if something like this happens, or god forbid AdSense account gets canned, we can still survive.
I'm sure many of you have thought about this before and maybe could offer some sound advice on building additional revenue stream. While I will have a newsletter and try affiliate marketing in that, this type of site can't really charge its readers to view content, so that is one thing out of the question.
Any help would be greatly appreciated. Thank you for your ideas and suggestions!