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guesstimates for allposter revenue
if you can share any data it would be appreciated
ignatz




msg:535027
 4:58 am on Dec 18, 2004 (gmt 0)

Hi, I've got a celeb bio site with around 2-3000 uniques per day, and I was wondering what the guesstimates are for poster revenue.

The celebs are "old" classics rather than recent ones.
Traffic I believe is between the age group of 30-50 years old (deduced from the subject matter and the fact that 35% of the visitors come from AOL)

I am looking into related affiliate items, but for this post I was wondering about poster sales.

Thanks!

 

MrSpeed




msg:535028
 2:32 pm on Dec 18, 2004 (gmt 0)

Posters historically have some very bad conversion ratios. However throw enough traffic at it and you will make some money.

I don't know exactly which celebs you are talking about. However I am in the age bracket you discuss I am way past the point of buying a poster of Cheryl Tiegs or Linda Carter and placing it on my wall.

In your situation I would promote posters, autographs, ebay(memorabilia) and DVD's (ebay).

Make sure you highly target your links.

webmastertexas




msg:535029
 9:13 pm on Dec 18, 2004 (gmt 0)

Yeah, poster conversion is terrible. That's why all of them offers so much commission.

ignatz




msg:535030
 9:54 pm on Dec 18, 2004 (gmt 0)

I don't know exactly which celebs you are talking about. However I am in the age bracket you discuss I am way past the point of buying a poster of Cheryl Tiegs or Linda Carter and placing it on my wall.

In your situation I would promote posters, autographs, ebay(memorabilia) and DVD's (ebay).

That's some darn good advice, I was beginning to think in that direction too. A big shame is that ebay doesn't give any percentage of goods sold, just a flat rate.. And I noticed alot of the ebay items are pretty high pricey. Furthermore you only get commissions on new users right? and by this time next week there will only be 5 of those for us all to fight over.. eheh

scallihan




msg:535031
 1:55 am on Dec 19, 2004 (gmt 0)

What's your definition of poor conversion rate? I averaged last month one sale for every 135 unique-visitor clickthroughs to Art.com, for instance, at an average about $50 per order. I averaged one sale for every 420 clickthroughs (not limited to unique visitors) to Art.com, or about $.12 per clickthrough to Art.com (but $.37 per unique-visitor clickthrough). With a minimum commission of 25%, that's at least $.03 earned per clickthrough (or about $.09 per unique-visitor clickthrough). I earn more than 25% commission (but not telling how much).

I'm currently also doing very well selling 2005 calendars and t-shirts through AllPosters.com.

It is all about pulling targeted traffic. If your traffic isn't targeted enough, or you just aren't pulling enough traffic, then you won't get results. Just putting some banners and thumbnails on a page you've designed for some other purpose isn't very productive, in my opinion.

I've also found "celebrity" posters to be relatively poor performing -- fine art prints and vintage prints perform much better.

skibum




msg:535032
 5:13 am on Dec 19, 2004 (gmt 0)

Great advice scallihan and great insight into the market! The younger generation that would be more into pop stars, R&B artists, and more current music is probably a lot more likely to be into posters and (cheaper things).

Stuff associated with "old" classics will probably appeal more to an older more affluent generation, so prints instead of posters, memorabilia, collectibles and things like that would probably do better and net you more per click/sale/whatever.

Tickets could be a possibility and stretching the envelope a bit could be jewelry and home furnishings (Home Depot type stuff) kind of stuff & even personals if you know the makeup of the audience of the site.

webmastertexas




msg:535033
 5:34 am on Dec 19, 2004 (gmt 0)

Movie posters/celebrity posters didn't move at all for me, and I run a movie site! And when I say it didn't move, I mean I NEVER HAD A SALE. Seriously, it was ridiculous. So I stopped a long time ago. Anyway, that's my own little experience with posters.

bether2




msg:535034
 2:37 pm on Dec 19, 2004 (gmt 0)

I tried both of the major poster merchants (both begin with "A") and neither one converted for me. The posters were on highly trafficed pages. I had lots and lots of clickthrus but very few sales.

skunker




msg:535035
 4:49 pm on Dec 19, 2004 (gmt 0)

I did excellent with moviegoods.com and had little traffic for a website i did about a film that flopped big time at the Box office.

IMHO, 'mg' pays better than 'ap'and the only bad thing is that it takes them forever to pay you (per quarter).

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