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Ad Terms Glossary rcjordan msg:554966 5:33 pm on Aug 23, 2000 (gmt 0) This keeps coming up, so I'm going to use the charter section of this forum to build an online advertising terms glossary [ webmasterworld.com].
I have some definitions "conflict" in 'Gross CPM. Net CPM, and Take Home CPM' --I believe Flycast defines Net CPM the same as what is listed as Take Home CPM?? Will someone pitch in on this and perhaps come up with a standard?
Brett_Tabke msg:554967 6:38 pm on Aug 23, 2000 (gmt 0)
Good idea. I even was reminded of what CPA stood for becase we rarely run into anymore.