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checking Flycast's pulse

 3:18 pm on Aug 23, 2000 (gmt 0)

Flycast (August MTD)

416,000 impressions
15% defaults
NET CPM of 1.53

Still heavily skewed to one or two buyers (their CTR is around 4%, so I guess they'll be around awhile)



 3:53 pm on Aug 23, 2000 (gmt 0)

I'd give you Bursts, but it is near impossible to calc since we have so many little targeted ads running right now: as close as I can determine:
250k impressions, 45% defaults (no cpc's),
$2.90gross cpm (banners served),
$1.40 netcpm (overall).

Defaults are slowly dropping. The defaults would be alot less, but the current selection of cpc's are so bad (running .05-.50effective cpm) that I've turned them off. I'd rather save the download time for users than give away cpc's. I think you come out ahead on deals like that with branding cpc's.


 4:37 pm on Aug 23, 2000 (gmt 0)

Now THAT'S some heavy jargon!


 4:53 pm on Aug 23, 2000 (gmt 0)

>Defaults are slowly dropping.
and you attribute that to....??

Scott, decoded:
We ain't makin' squat.


 5:06 pm on Aug 23, 2000 (gmt 0)

That is about right rc! Never been this bad.

Defaults dropping since Burst has been doing better at securing advertisers and weeding out the cheats. It is also the end of the month and they may have been 'saving some up'. I sure hope next month is the big comeback. I'll give them until the end of the year to get things back on track and if not, I'm either dumping ad based websites, going affiliate city, or harking our own products. We are still making money, but the rewards are wearing too thin.

Don't know if you need it or want it scott, but:
cpc: Cost Per Click.
cpm: Cost Per Thousand banners served.
mtd: Month to date.
defaults: the amount of page views that went unfulfilled with a banner.
gross cpm: taking all possible page views and dividing by the total impressions registered.
net cpm: total ads displayed divided by total income.
take home cpm: what the real cpm is after the ad broker gets their percentage off the top.


 5:14 pm on Aug 23, 2000 (gmt 0)

>affiliate city
not worth the keystrokes unless you have a GREAT match between your product and your user demographics.

>or harking our own products.
works, but is your infrastructure ready? how are you with bubble wrap and packing tape?

>We are still making money
me too, but it's because my burn rate is near zero

...meanwhile I'm working some "free trials" with national sponsors.


 12:26 pm on Aug 24, 2000 (gmt 0)

>Don't know if you need it or want it scott..

'Defaults' was the only one I was stuck on. But I thought alot of others that read might have been thrown cause the jargon slinging seemed pretty heavy.

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