| Advertising Revenue Options on a 100+ million hit per annum site?
Charitable site needs advice... |
Harley_m
msg:526993 | 4:02 pm on Sep 29, 2004 (gmt 0) |
Hi, I run a website (please feel free to PM me for details) that having been up only 5 months (taking over from an old site) has already tipped over the 50 million hit mark... I wanted advice as to the best avenues for revenue production on a site of this size - we have had some sucess with PPC (espotting) but I am of course always looking for ways to improve... would a page-impression scheme raise more money of a mega hit site, or would it be worth setting up a per compnay set up banner scheme? Any and all advice of which methods are proven to be best on sites with long visitor counter numbers would be much appreciated! Harley
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hunderdown
msg:526994 | 4:26 pm on Sep 29, 2004 (gmt 0) |
I'd consider AdSense, perhaps in addition to other options. Especially for a charitable site, that seems like a good option to me, since it's not flashy, and the Google name is well respected. It's also very little work on your part--no need to change campaigns, etc.
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wellzy
msg:526995 | 4:33 pm on Sep 29, 2004 (gmt 0) |
I would do AdSense and Overture. I get excellent results with both (slightly better with Overture).
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brandboerge
msg:526996 | 5:52 am on Sep 30, 2004 (gmt 0) |
Since it's a charitable site, you could try the "donate a click" approach. Make a minisite called [yourname]-clicktohelp.org or something like that, explain the concept on the first page, and have a big button on this page called "Donate a click". When the user clicks, she gets to a page with about 9 banners from "sponsors". With a cookie, you can prevent users from clicking more than once a day. Sponsors pay per impression (necessary with this concept, since there has to be a direct link between the click and the income). I made such a site once, and still have the codes and design somewhere - but it wasn't launched because the people who insisted on contacting the sponsors couldn't sell :) . I got the concept from another charitable organization, though, who had some success with the concept.
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Harley_m
msg:526997 | 10:35 pm on Oct 12, 2004 (gmt 0) |
Espotting on some of the major pages was bringing in around $10,000 a month? Is that something to improve on, or be very pleased with with a site that got exactly : 928,575 page views in the last 7 days (23,247,879 in the last 6 months) looking forward to your thoughts! thanks for the help, Harley
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safetysnow
msg:526998 | 11:21 pm on Oct 14, 2004 (gmt 0) |
Harley_m I think you have a lot of possibilities. Sticky Mail me so we can chat.
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