|Advertising Revenue Options on a 100+ million hit per annum site?|
Charitable site needs advice...
I run a website (please feel free to PM me for details) that having been up only 5 months (taking over from an old site) has already tipped over the 50 million hit mark...
I wanted advice as to the best avenues for revenue production on a site of this size - we have had some sucess with PPC (espotting) but I am of course always looking for ways to improve...
would a page-impression scheme raise more money of a mega hit site, or would it be worth setting up a per compnay set up banner scheme?
Any and all advice of which methods are proven to be best on sites with long visitor counter numbers would be much appreciated!
I'd consider AdSense, perhaps in addition to other options. Especially for a charitable site, that seems like a good option to me, since it's not flashy, and the Google name is well respected. It's also very little work on your part--no need to change campaigns, etc.
I would do AdSense and Overture. I get excellent results with both (slightly better with Overture).
Since it's a charitable site, you could try the "donate a click" approach.
Make a minisite called [yourname]-clicktohelp.org or something like that, explain the concept on the first page, and have a big button on this page called "Donate a click".
When the user clicks, she gets to a page with about 9 banners from "sponsors". With a cookie, you can prevent users from clicking more than once a day. Sponsors pay per impression (necessary with this concept, since there has to be a direct link between the click and the income).
I made such a site once, and still have the codes and design somewhere - but it wasn't launched because the people who insisted on contacting the sponsors couldn't sell :) . I got the concept from another charitable organization, though, who had some success with the concept.
Espotting on some of the major pages was bringing in around $10,000 a month?
Is that something to improve on, or be very pleased with with a site that got exactly : 928,575 page views in the last 7 days (23,247,879 in the last 6 months)
looking forward to your thoughts! thanks for the help,
I think you have a lot of possibilities. Sticky Mail me so we can chat.