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First I would like to thank everyone for all the feedback I got from the “What Do Affiliates Want” Thread. I have a new designer working on a brand affiliate program based on all the responds I got. I would have cost more to revamp the old one then build a new one : (
I just have a few lingering questions.
I was surprised that no one commented on Multi-level affiliates i.e. earning a commission on affiliates you refer? In the spirit of offering lots of incentives my question is:
Q) Is multi-level not so important to affiliates? Any thoughts?
Someone mentioned >>>has anyone tried setting cookie length based on affiliate productivity? IOW, the more sales from that affiliate, the longer that affiliate's cookie time period? <<<< I think this is a particularly great incentive.
Q) I need to be able to explain this to my programmer? Is this something that can be easily achieved?
Q) What is the industry standard on cookie life? (I want to know the standard so I can beat it plus some)
Someone mentioned that for stats they wanted >>> Everything. Especially we want to see logs of visitors who have not became customers<<<
Q) Other then showing the number of impressions vs. hits (CTR) and the number of clicks vs. sales (CR) what else can I provide regarding visitors who have not converted?
Thanks in advance for your feedback!
What has helped me succeed is following my heart and selling a service that I am passionate about. After 5 years I am making a very nice living and could at this point sit back and relax and let others do all the work, but this is my baby and I love it! I can work 18-20 hours a day 7 days a week and still be excited to start work the next day.
I love it as much today as the day it started. It took two whole years to turn a profit but at the time... it was painless because I love what I do.
Obviously, I prefer to get paid and I love making money, (I repeat... I LOVE MONEY) but money is secondary to my own personal happiness.
And WW has been a great source of info.
That’s my story. Thanks for asking.
How successful was your "old" affiliate program? Did it contribute significantly to your business revenues?
Take a look at my post at [webmasterworld.com...] and you'll see why I'm asking!
Your threads have been excellent, by the way.
joined:Jan 8, 2003
OK, with that corrected, what I want as an incentive is....
Service - not email, not anasafone, REAL PEOPLE that recognise that I am a high producer and give me some priority.
Regular communication to build win-win merchant/aff relationships that grow together, rather than the merchant taking a big brother approach.
An occasional human contact meeting is always the best way to grow an aff relationship once the numbers show that you're both doing well. Of course, I am here in the little 'ol UK and I appreciate that this advice may be a little over the top for someone producing a few hundred bucks a month, but if you are a real producer as an aff, or have a few top producers as a merchant, taking the time to build trusting, long term relationships has always yielded me far more results than any silly incentive.
And the main point I suppose is this - most top producing affiliates don't really need any more money. Every day my inbox is filled with "revised terms" from merchants who are clearly struggling with conversons. It's NOT usually about money - as mfishy regularly says on here, we want to set it up and wait for the cheques while we work on next season's robe styles.
So if you're aff program's not working too well, call up some guys/gals that have sent you reasonable traffic and TALK TO THEM about it - a problem shared is a problem halved, and a top aff knows what works and what doesn't.
From my own point of view, I'll take a second tier any day, but that's because I have a ready made gang of loyal second tier affs already.
And finally, 5stars, nice post and a refreshing change from the "help me make money" stuff - thank you.