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Is this advertising
advertising
colintho

10+ Year Member



 
Msg#: 2896 posted 8:47 pm on Aug 23, 2004 (gmt 0)

Just want some "general" opinions on the following offer. If a company or individual offers to place a link on their website homepage to deliver website traffic, irrespective of cost, price agreement or link exchange, would you interpret this as advertising?

Offer:-- "to include a link at the top of my homepage, to redirect any visitors to your site"

It is my opinion that this constitutes advertising.

What do you think?

 

jcoronella

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2896 posted 9:14 pm on Aug 23, 2004 (gmt 0)

Tough one. Would you consider the links on DMOZ advertising?

colintho

10+ Year Member



 
Msg#: 2896 posted 6:26 am on Aug 24, 2004 (gmt 0)

Looking at some definitions for "advertising" – an entry in the DMOZ directory could constitute an “advert” as a site listed in DMOZ would match the criteria for some definitions of the word:

1) to call the attention of the public to a product or business.
2) a public promotion of some product or service
3) the business of drawing public attention to goods and services

Definitions taken from the Oxford Dictionary of English:

Advertise: describe or draw attention to (a product service or event) in a public medium in order to promote sales or attendance

Advert: refer to in speaking or writing

From this you could interpret all text links as "adverts" that "advertise" the destination site

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