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advice please on moving forward.-long post
how to move revenue forward while adding relevant content?
blaggard




msg:544138
 1:34 pm on Aug 20, 2004 (gmt 0)

Hi,

I am new to the world of Adsense and affilliate schemes. My travel related site has experimented with adsense and affiliates.

Background:
Currently I am very pleased at the growth in revenue from adsense. Most of this is from the index page, i have chanelled the ads so I know this, ads are placed on about 15 pages out of 1200 in the site. And out of season i expect there to be peaks and troughs in trade.

My affiliate links are on only two pages including the index, but the returns on these are abysmal. 4 adds are rtext links like the the adsense links are and one is a small gif.
How can improve my affiliate income without resorting to large banner style adverts? The ads I have placed are relevant to the searcher.

I have three questions in several parts:

a) I want to increase my revenue to about $30 per day if possible but I am actually pleased to be making anything! Currently my advertising is sypathetic with the site without large banner ads etc. And I want to keep it that way. Can i do it only with adsense or should i work harder with affiliates?

b) I want to add content to my site that is not only relevant to my visitors but relevant to potential advertisers.eg I would like to be able to sell finance stock n shares as it seems they pay well :-) but this isn't relevant to my site! However people do go on holiday and buy homes, therefore I could add a section on property, buying selling a home and perhaps advertise mortgages property companies etc?.
Some topics I were thinking of adding were, how to book a holiday, weddings, working abroad.. Can anyone with experience in travel sites and this sort of area give any advice on profitable areas to pursue? I am also building a free expats area with a view to creating a community, forum and there is a newsletter; all of which could take some advertising.

c)looking at unique visitor stats for the clicked affiliate links it shows that out of 5 clicks 2 are unique, is it unique from my site or unique to the affiliate. Eg. If they had visited one of my affiliates when on a previous site, would they then not be a unique visitor? and then not go on to generate revenue if they purchased.?

[edited by: eljefe3 at 2:24 am (utc) on Aug. 21, 2004]

 

ska_demon




msg:544139
 2:45 pm on Aug 20, 2004 (gmt 0)

Hi, In answer to your questions:

1. To increase revenue you need to increase traffic and improve click thru rate.

2. Relevancy is the key!

3. It is unique to you. You have your own unique aff id in your link code which will track only YOUR ad impressions and sales. This would suggest to me that somebody visited a page, left, and returned again. 1st visit=unique, 2nd visit (after cookie dropped) = not unique. No one else will be credited with your sales unless someone managed to hijack your link.

Ska

shri




msg:544140
 3:14 pm on Aug 20, 2004 (gmt 0)

You'll have to start ranking for relavant terms.

"City serviced apartments" for example will get you serviced apartment advertisers if you can rank across atleast one or two major search engines (the more the merrier..)

Ranking for "City hotels" will get you affiliate and other sources of revenues.

"City expats" will get you offshore financial advisors, private banks and insurance companies etc, depending on the demographics of the site (I'm just about to hire someone to take care of this particular niche and sell space). We want to charge people to get listed in our directory and also build up the image of the site to get the premium ad dollar.

Come up with a plan to rank and/or buy traffic. It might involve buying out a couple of sites in your niche and consolidating traffic.

By the way, when you're doing city specific things, it is also important to be networked with the agencies in your area.

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