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Television Advertising
Television Promotion Of A Web Site
cyberbear




msg:558566
 8:51 pm on Aug 15, 2000 (gmt 0)

Hi Folks

One of my web sites is going to be featured on the America One network with an expected viewing audience of approx. 2 million with 3 or 4 re-broadcasts and a webcast. My question besides the obvious of pointing visitors to my other sites and services, how can I take advantage of the visitors. I have a friend who after the same exposure received over 1 million visitors. Which is the best banner company to deal with in order to profit from these visitors in which they pay me for each 1000 visitors? Would they pay per 1000 views or how does it work? Any help is appreciated guys.

 

rcjordan




msg:558567
 9:17 pm on Aug 15, 2000 (gmt 0)

How many pageviews are you doing now? Most ad brokers such as Flycast have a minimum inventory commitment of 250,000 impressions or more per month, though these vary from agency to agency.

Yes, they pay by the 1000 banners displayed (CPM) and/or the number of banners clicked (CPC). Expect $1 - 2 (probably closer to $1) per 1000.

rcjordan




msg:558568
 9:34 pm on Aug 15, 2000 (gmt 0)

Yep, just checked Flycast's sign-up page [engage.com] (now Engage). Looks like 250k is still the threshold for CPM.

The other agency that will come up as a possibility is Burst. Here is their requirements page [burstmedia.com]. I'm not familiar with what Burst's payout rates are averaging now.

cyberbear




msg:558569
 9:47 pm on Aug 15, 2000 (gmt 0)

Thanks RC

Does that mean that you must reach the 250000 threshold before they pay you? I dont think I will keep that many visitors every month. I will milk this TV thing for all its worth and am working on a little CNN exposure as well and a few TV stations in big markets. The show is broadcast on Nov 18 primetime. Not much money in 1000000 visitors. It sucks but everything helps. Are there better ways to make money then dealing with this company or other banner companies?

rcjordan




msg:558570
 10:06 pm on Aug 15, 2000 (gmt 0)

>you must reach the 250000 threshold before they pay you

No, before they'll accept you for that particular program.

>not much money in 1000000
Exactly, and -in reality- probably worse than you are calculating from above ...we haven't even broached default rates and the ultra-low payouts most publishers are currently whining about.

I'm not trying to dissuade you, but if I were you I'd consider spending the time working on content that will perhaps make enough impact to encourage repeat visits after the TV ad passes. -OR- if the content of your site is such that it lends itself to selling ads privately, you might find a sponsor willing to pay for the exposure. Though that's often harder to do than it sounds.

cyberbear




msg:558571
 10:14 pm on Aug 15, 2000 (gmt 0)

Thanks for the advice. I will see if I can find someone on my own. If not, I will just promote my other sites. The banner industry is really cut throat.

rcjordan




msg:558572
 10:24 pm on Aug 15, 2000 (gmt 0)

>promote my other sites
Always a good option. You may already have a good script for this, but if you are going to be serving your own banners this kind of traffic spike may cause havoc with less robust rotator scripts. I use CentralAd, and am not really familiar with any of the other scripts currently being touted.

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