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Record for worst Affiliate in history
I am doing something very wrong but I dont know what
chrisgarrett




msg:547921
 10:23 pm on Jul 6, 2004 (gmt 0)

I have somehow managed to get hundreds of clicks to several different aff networks and merchants and had zero, zilch, nada, conversions. This is after MONTHS of trying and lots of money.

Someone told me it was because I was bidding too low on adwords so I set it high (too high, conversion rate would need to be well above 5% to break even but I thought I would test). Only change was I ran out of money faster (better CTR, still 0 conversion)

Someone else told me to forget adwords and concentrate on my site. The site does about $20 a month amazon aff, the new cj offers I added, couple of hundred clicks, zero sales/leads. For some reason it can count impressions even though its text links - maybe I added the link wrong?

One answer I was given is my ad copy is misleading - people get to destination and think "this isnt what I was expecting" - but ZERO conversions? Also ads running for clients (luxury hotel, popular cartoon mouse related holiday, skin care product, etc) are making them stacks of cash so I cant be all that bad at writing ads .. can I? If I am it is only when doing affiliate stuff and only for myself <g>

I am using a tracking .asp script for the urls currently that does a redirect to the link url with my aff code, is is possible that because it does not have my web site as the referrer it is rejected? or possibly not setting cookie? Could it be I am generating the wrong links from the aff network interface?

Any tips would be very gratefully received :O(

Cheers

Chris "Aff *Loser*" Garrett

 

sean




msg:547922
 10:50 pm on Jul 6, 2004 (gmt 0)

One answer I was given is my ad copy is misleading

I think it starts and stops here. Hundreds of clicks does not guarantee anything even for mildy targeted content. Now, if people start saying "this is exactly what I was expecting" you can begin to set much more lofty expectations per hundred visitors.

chrisgarrett




msg:547923
 10:58 pm on Jul 6, 2004 (gmt 0)

Even when using the suggested ad copy verbatim (copy and pasted) from the aff network link generator?

HughMungus




msg:547924
 11:07 pm on Jul 6, 2004 (gmt 0)

I've been running a site (local directory) with a mix of Adsense and affiliate ads (based on directry categories that users are looking at). Lots of clicks, no sales (but hey, I'm not trying very hard; thinking local directories are not where I want to be in this game).

I think it takes a *lot* of traffic (or other methods of doing business) to make affiliate marketing work. But don't despair. Some people here are making it work great.

GuitarZan




msg:547925
 11:35 pm on Jul 6, 2004 (gmt 0)

Hey,

I think it takes a *lot* of traffic (or other methods of doing business) to make affiliate marketing work. But don't despair. Some people here are making it work great.

No. It takes persistence and a belief in yourself.

All the Best,

C.K.

sean




msg:547926
 11:56 pm on Jul 6, 2004 (gmt 0)

If the right copy is in the wrong location, is it still the right copy?

graywolf




msg:547927
 12:29 am on Jul 7, 2004 (gmt 0)

Are you getting traffic for people who want to "buy" or people who are searching? I'll take 1 who wants to buy over 500 who don't.

I have a few 5 or 6 word keyphrases where I am number one for all of them, they get less than 20 visitors a month, but all get at least 1 conversion from each.

AW_Learner




msg:547928
 12:50 am on Jul 7, 2004 (gmt 0)

As far as tracking, does your clicks that google says you have gotten match the number of clicks that CJ reports you have gotten to any of there merchants? If CJ is reporting the number of clicks correctly then it must be tracking correctly as well. I've never tried doing a redirect yet from Google, just straight to the merchants site.

I've heard people say that half of all aff. commisions are hijacked with networks like that and scum-ware. I seriously doubt it is that high. As far as no sales it maybe the programs and merchants you have tried and the landing pages not matching the keywords well enough? Some things are impulse buys and other things not, just searching for info. Are your keywords broad matched and general or extremely tight and targeted? Do you use qualifiers in your ads, like mentioning the price or that it is not free? Using words like buy... xwidget here etc.?

I have found it does not even matter if something (action) is totally 100% free to the surfers to do, doesn't guarantee any higher conversion rates. It is still a game of pure testing & more testing. Expensive game until you find the tests that work.

skibum




msg:547929
 7:19 am on Jul 7, 2004 (gmt 0)

On AdWords straigt to AFF sites, most of my bids are $0.10 or less with a scattered few as high as $2.00.

It takes LOTS and LOTS of testing. Match the keyword and the creative to exactly what the landing page offers.

I suggest not using dynamic keyword insertion, not using power posting. They both make it to easy to get sloppy and spend lots of money especially as an affiliate. Use one, or at most 3-5 very closely related keywords in each ad group.

Any keywords a merchant suggests in the CJ interface will probably not work because all the affiliates will try them. The creative they usually put in there to use is not written for search. Chances are someone just put it in there because they had to put something in. It's much better to write your own.

Get it right and the rewards can be huge.

chrisgarrett




msg:547930
 8:07 am on Jul 7, 2004 (gmt 0)

Thanks for the advice so far, I will keep trying. I guess one good thing about this - it proves this affiliate game isn't as easy to get into as some people worry ;O)

Michael Anthony




msg:547931
 5:34 pm on Jul 7, 2004 (gmt 0)

chris - what happened to the stuff I suggested to you by stickymail? That's worked for 10 or so people from here who asked me for help, why not you?

Essex_boy




msg:547932
 7:23 pm on Jul 7, 2004 (gmt 0)

Is it a high priced item? I tried that and made 3 sales a year. Tried smaller value items and make 3 sales a week.

HughMungus




msg:547933
 9:23 pm on Jul 7, 2004 (gmt 0)

No. It takes persistence and a belief in yourself.

Right. That was covered by "or some other". I know it can be done, it's just that the way I was trying it isn't working. But it was a great learning experience and I'm moving forward to the next thing.

But thanks for the encouragement!

chrisgarrett




msg:547934
 11:42 pm on Jul 7, 2004 (gmt 0)

Michael, I will email you the details!

Essex, yes high priced. I am afraid of using low commision items though as with a low conversion rate I cant afford to bid more than pennies otherwise negative ROI :O(

Essex_boy




msg:547935
 7:46 pm on Jul 8, 2004 (gmt 0)

High prices ehhh....
How about cookie duration? I bet it aint long.

So what is the cookie shelf life then?

chrisgarrett




msg:547936
 8:28 pm on Jul 8, 2004 (gmt 0)

Shelf life - I have three offers I was trying to work with, all 30 day. Amazon I dont think has cookies, only session cookies? CJ turned me down for all the ones I applied for but I cant see any mention of cookie duration on there anyway.

What would you say is the conversion rate I should be working on to do my calculations of what I can afford to bid? This is why I am only looking at high ticket items as I am told to not bid too low in adwords as you will get second clicks where another aff already has the cookie. If you say 0.55 a click and the merchant only gives you 5% then they will either need greater than 5% conversion rate or the item will need to be more than 250 before you start earning any money.

(if my math brain is thunking right)

Essex_boy




msg:547937
 6:42 am on Jul 10, 2004 (gmt 0)

OK so 30 days doesnt seem to bad.

I have 120 days on high priced items, pieces in teh $000's and they convert in the end.

The under $20 items convert quickly on 5 day coookies but my overall conversion is very low something like 0.2%.

Having tried like you to use PPC and failed I learnt SEO - cheapest way in the long run.

skibum




msg:547938
 7:57 am on Jul 10, 2004 (gmt 0)

This is why I am only looking at high ticket items as I am told to not bid too low in adwords as you will get second clicks where another aff already has the cookie.

Most every affiliate program I know of gives the sale to the last cookie set, not the first. Bidding $.50 does take a rather large payout to be profitable but with the right programs there is still plenty of traffic to be had at $.10 per click.

chrisgarrett




msg:547939
 5:23 pm on Jul 10, 2004 (gmt 0)

I want to build my own landing sites rather than go direct to affiliate, any general advice on making my site convert better than the merchants own site? For example it is usually said on here to make the page the visitor lands on exactly what they asked for and was expecting. At 0.50 a click I can't really afford a 0.2% conversion rate, I had better cancel the adwords!

Cheers

Chris

GuitarZan




msg:547940
 6:07 pm on Jul 10, 2004 (gmt 0)

Hey,

I am trying the same type of thing you are. I not making a landing page though... I am building landing sites. I believe you should be able to convert more people to buyers if you do a proper job, than straight through to the Merchant.

All the Best,

C.K.

chrisgarrett




msg:547941
 6:19 pm on Jul 10, 2004 (gmt 0)

Hi GuitarZan,

Are you using PPC to drive traffic to your mini sites?

Cheers

Chris

GuitarZan




msg:547942
 7:52 pm on Jul 10, 2004 (gmt 0)

Hey,

Yeah. Only PPC

C.K.

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