"Focus on what you like doing "
I just can't believe this nonsense. What if someone likes watching TV and drinking gallons of beer? I'm no expert but my hunch would be that no amount of focus is ever going to turn that into a major success story.
Well if you apply an ounce of common sense to my previous posting youll realise I was talking about business related matters and not watching Tv or drinking beer.
What I meant was - this shouldnt need explaining - dont build a site with products that you have no interest in.
For arguments sake, i dislike football but love cricket.
So therefore I wouldnt build a site about football as I wouldnt really put in half as much effort as I would about cricket.
If I built a site about cricket Id then find a way of making it pay - doing what you like and the money follows.
|What I meant was - this shouldnt need explaining - dont build a site with products that you have no interest in. |
I could not disagree more. The interest lies in making boatloads of money with the least amount of possible effort and time. I recommend promoting whatever makes "rain". Do that and you will have plenty of free time to pursue your interests.
I suppose if writing about your interests is something you love, this might make sense. OTOH, why would you tell people NOT to promote products they are not interested in? What about the folks doing PPC direct to merchant? Why would they care?
|dont build a site with products that you have no interest in. |
It is like saying to a grocery store owner, he should only sell products that he likes.
As with all sayings and proverbs, there's always caveats to how its to be applied.
I think 'focus on what you like' refers to picking a topic to get one started, rather than trying to sell something you have no knowledge about. There's enough obstacles in trying to market something (online or not) that having an understanding (which usually comes with being interested in) will help tremendously in getting ahead.
Furthermore, some people do not see themselves as a marketer of 'everything', and might prefer to keep it focused on a particular field and cover everything related to that (say, golf, golf clubs, shoes, ball, apparel, etc) rather than treating golf just as another product.
For a hobby site, build what you're interested in.
For a marketing site, select what product which you think will have a bright future. If you don't know. Take time to learn about and do a research on it.
|It is like saying to a grocery store owner, he should only sell products that he likes. |
Funny that you should mention grocery stores as an example. Large chains of grocery stores operate on very thin margins with an overall average margin of 1-2% and use many popular items as loss leaders. Grocery stores make up for this disadvantage by generating large amounts of volume. A wrong move can be catastrophic. This is clearly something that a successful affiliate marketer should not do, as it is mismanaging potential risk and reward.
See No-Nonsense General Affiliate Marketing Commandments [webmasterworld.com] post #71
|Your dad's wrong, and clearly not a multi-millionaire himself? |
No he is not... And with an attitude like that he never will get higher than Tradesman status (Job wise).
As for people saying that you definitely must do a site on something you love... I too disagree with that, but to a certain extent.
I could see doing your first couple of sites about something you like, just to get the hang of things... But don't let those things limit your potential. There are some very nice, profitable niches out there, and just because you do not like them doesn't mean you should ignore them.
|Your dad's wrong, and clearly not a multi-millionaire himself? |
Wonder if he is the rich dad or the poor dad :)
Its interesting seeing the range of views here.
My comments were based on my experience of having to spend hours on a site that I dislike the content of whereas working on a site that I like... Is great.
regardings the PPC option I wasnt refering to that in my post.
The Greengrocer, well a greengrocer doesnt have to spend hours in front a PC organising the site and writing it. I think attempting to compare the offline business to online business is some what unfair.
I think in any topic the person who loves that topic will do better long term than a person who does it purely for profit.
The reason is that the person who loves it will:
1. Have more knowledge about the topics because they LOVE learning about it... therefore will better understand the topic as a whole.
2. Have more connections in the topic... more contacts, more resources etc..etc..
3. Willing to spend more time on the topics, to write more content every day for years...
4. Willing to go the extra mile and attend conferences on that topics, be active in forums on that topics, meet others interested in that topics..
That being said, nobody in their right might LOVES learning about home loans or anti virus software... so in those categories its just a battle between people who do it for the money, but in sports, travel, photography, hiking, etc.. etc.. the best sites are those created by people who love it.
|1. Have more knowledge about the topics because they LOVE learning about it... therefore will better understand the topic as a whole. |
I agree here... Yes, I am sure that someone that loves a topic will be more motivated to work on a site for it, etc... BUT, it doesn't mean that they will do better.
Again... Doesn't mean they will do better.
|2. Have more connections in the topic... more contacts, more resources etc..etc.. |
|3. Willing to spend more time on the topics, to write more content every day for years... |
I hear a lot of people bash content sites. I also hear people on here saying that the guys making the big money have hundreds of small sites selling things. What are theses sites like? Are they little mini-sites designed soley to sell a couple products within a niche?
|Willing to go the extra mile and attend conferences on that topics, be active in forums on that topics, meet others interested in that topics.. |
Again I hear this alot from the Internet Marketing "Gurus". Does anyone actually do this? I could see if you were going for branding or something... But otherwise it seems like a BIG waste of time. Do people here that promote finance go to bad credit forums and post advice? How about people that sell pet food from a content site?
I'll be a contrarian here and say there's a great benefit to having a beginner's mind. Not knowing a topic, you can ask questions like a person that is just getting informed- and sometimes that is the most lucrative part of the buying cycle ;)
I've said it a hundred times on here - I don't need to be interested in a subject or even completely understand how it works to sell it. There's only one criteria here - can I profit from it?
For every site that started as someone's fave hobby and just grew into a moneyspinner, I bet mfishy, myself and many others on here can show 100 of our own that make more. And we couldn't care less about the subject matter, just the ROI.
At the risk of repeating myself, there's just one thing you gotta love to make money online - your own wealth!
A wise old millionaire once told me:
"No one ever went broke selling people what they want"
Probably not universally true, but his advice has severed me well over the years.
Interesting how this thread keeps jumping from one topic to the next. 20 pages already wow. Like one long continuous thought.
I would think that the whole "interest" thing would apply just to large content sites or for creating your own product like a How To Book or other info. A lot of affiliates do not build large content sites on the niches they promote, so it would not matter if they were interested in it or not. Even if you do find something you are interested in, all the site building and promoting is still tedious anyways and will take most of the time. Nothing wrong with going with a topic that interests you as long as you have researched the market and determined that it is something people are and will buy a lot of. So you're not wasting your time. A lot of affiliate only marketer's interest lays in marketing and the internet, and psychology of human persuasion. So it wouldn't matter what they marketed, it's all about the game of marketing itself that's interesting and winning that game brings large profits.
Stock brokers and players have an interest in the playing of that speculation game. Does it matter if they have an interest in subject matter and product line of each company they buy or sell stock in?
For creating your own products it would be more important. Especially if you are giving advice and instruction and trying to brand yourself as an expert in that field. Sort of like Matt Furey. I heard his sites sell $10,000 in products per day. No affiliates.
But if you are just getting people to buy another person's or companies products and creations you don't need to know too much about it or even have that much of an interest in it yourself. As long as others do.
Personally I don't care if I have any interest in any affiliate product I promote as long as I have nothing against it and it does no harm. I won't promote anything that I know is very harmful, exploitive, abusive, destructive or deceptive. That's more important then if it is "interesting".
|At the risk of repeating myself, there's just one thing you gotta love to make money online - your own wealth! |
Thanks for taking the risk ;)
Yes, like someone here said (I think it was gopi): we are all interested in affiliate marketing here. That's our interest, that's what keep us going.
The subject? Get help from the merchant.
Want more? Do your own research or buy articles.
My passion is in aff marketing -- ok, back to play...
>> "No one ever went broke selling people what they want"
Sure they did .. by taking a loss on the transaction and hoping to make up that loss by increasing the number of transactions.
>>At the risk of repeating myself, there's just one thing you gotta love to make money online - your own wealth!
Michael Antony - I can't help but notice you have a very narrow-minded focus on dollar bills (or British Pounds if I am not mistaken).
Greed is good only to a point after which there are diminishing returns in personal satisfaction for every extra dollar you earn.
I think Essex-Boy has it right. Make money doing what you like. That will bring more dimensions into your life than just watching your bank account develop extra zeros.
I have focused on money in the past and I am having to learn how to enjoy myself again, after becoming a narrow minded bore. Thankfully I found a wife who was able to teach me that it's really true that there is more to life than money, and I am now learning that people I poo-pooed in the past were actually much happier than me.
SlyOldDog, I work an average of 1 hour per day and spend the balance of my time looking after my health and my family. My obsession with money has enabled me to have a better lifestyle today than most people achieve in a lifetime.
So yes, I agree with you. Money is certainly not life's number one priority, but when one has it the choice of how to spend one's time isn't ringfenced by other obligations.
I think that people are confused when they hear of someone making big money - they think that they work all day long to get that money, because that is what they are doing, and they aren't making as much.
The thing is, in this business, the more you make, the less time you have to put into it. A year ago I was working constantly because I was doing everything myself - now I just outsource everything and things have really taken off.
I think I would be bored just working an hour a day :)
In any case, it's not really important in the context of this thread. I just saw a few people telling others that they were wrong because they were not focused on the money.
That might be the answer for one man, but certainly not all of us.
For example, think of those old boys who restore antique cars for a living. I don't think they do it to make as much money as possible. Are they happy? Most probably.
|For example, think of those old boys who restore antique cars for a living. I don't think they do it to make as much money as possible. Are they happy? Most probably. |
I agree but you're in a wrong forum "Advertising Sales and Affiliate Programs" or thread "Fastest Way to $100-200+ a Day?"
Thanks, FromRocky, for reminding us of the topic of the thread. Not quite sure how we all made the jump from "Fastest way to $100-$200 per day" to "Are people that restore old cars happy"!
If you are new to site building, tracking, ROI, ppc, managing aff programs, etc, I would suggest starting with something that interests you. That way you can have fun while you learn what you're doing.
If you want to go straight to the money and bypass that, sure go for it. But the learning curve won't be near as fun, and it may take longer in the end.
If you already know what you're doing, and want to chase the money, go for it.
I like to work and I enjoy what I do. I have trouble getting motivated to build yet another debt consolidation or (insert mega money maker topic here) site. I like experimenting and trying new stuff that no one is effectively doing yet. Raking a niche is much more of a rush than fighting for the top 3 for the keyphrase du jour. I do both, but I get more enjoyment from something that is more fun to me. It ain't always about the money. To some people yes, but not everybody looks at it the same way.
To say my way is the way, the only way, and the rest of you are fools is a bit ignorant. Everyone has their own strengths and way of doing things. You need to figure out what works for you.
I don't understand how picking very profitable arenas to work within instead of semi profitable ones you love amounts to greed. Sounds more like time well spent to me.
This whole thread has been kind of comical. What interests me is money - whatever will make me that works fine for me. You'd be surprised how quickly I can get interested in a topic making me good money.
I look at it this way - I would rather do what is profitable for ten years and live the rest of my life doing what truly interests me while I relax than work on something that interests me for the rest of my life until I reach the age of retirement and have ten years left to relax.
What Drastic said. (S)he's just much more eloquent than me :)
Sorry for using off-topic analogies.
And back onto the topic of the thread.
It's likely nobody will share site specific data, but perhaps generous people with themed sites could share some general Adsense stats like:
1) Market Sector: travel, finance, medical etc
2) Type of site: Informational, direct selling (other?)
3) Site focus: narrow (single topic), wide (several topics)
4) Average earnings per click
5) Competitiveness of area (for example how much is a typical adwords click for the #1 spot?)
|I look at it this way - I would rather do what is profitable for ten years and live the rest of my life doing what truly interests me while I relax than work on something that interests me for the rest of my life until I reach the age of retirement and have ten years left to relax. |
I am reminded of this analogy I once read. An american business was travelling through south america and ran into this man who was on the shore of a lake fishing with a rod. Upon striking some conversation, the businessman found out that the the man was a fisherman for a trade and that was his catch for the day to take to the market. The conversation went on:
bm- this is very inefficient. What else do you do with your time?
fm-I work on my yard, play with my grandchildren and talk to my friends.
bm-you should really think about working harder and industrializing the whole process. You know, get a loan, get a fishing boat.
fm-and then what?
bm-you could hire more people, get more boats, maybe even think about exporting your product.
fm-and then what?
bm-then after 10-15 years of this, you could retire and spend time with your grandchildren, working on your yard and talking to your friends.
"you could retire and spend time with your grandchildren, working on your yard and talking to your friends"
That is great if that's what your idea of retirement is. But, that isn't my idea of retirement. I have two kids to put through college and one that I have to make sure lifetime care can be provided for, a want to travel the world with my husband and a lot more. None of that will happen on a fisherman's salary.
The reality is that most people have many more goals and dreams they want to pursue in life than sitting on a dock all day chatting with friends. It is true that money doesn't equal happiness, but money does equal choices and the more choices you have, the better chance that you'll find happiness IMHO.