Today Double click is expected to report very flat earnings for the second quarter. Above analysts estimates (aren't they always), but way off comparatively from a year ago. The silver lining is many ad experts expect the fourth quarter to be breath takingly huge.
So, its late July, are your ready for October1 - Dec 1? If not, you best get it in high gear today. The other silver lining, is now that traffic is flat, and ad sales are less-than-flat, you do have a slight window to prepare. Go for it.