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Adsense is about to remove Online Pharmacy Ads.
Hypothetically what would you do to replace them?
Christopher C

 4:12 pm on Apr 28, 2004 (gmt 0)

I'm going on the assumption that adsense revenue is going to drop quite substantially after this happens due to a large drop in bid competition. That in mind, what are the best alternatives in your opinion?

1) Direct affiliation links with an online pharmacy to replace the Ads.
2) Another PPC engine, which one?
3) Contacting current Adwords advertisers to see if they want to continue to do PPC but with your own software.
4) Other suggestions?



 8:02 pm on Apr 28, 2004 (gmt 0)

i'm very interested in hearing the suggestions and replies to this thread as well. for some strange reason, a similar thread that i started disappeared .. twice


 9:27 pm on Apr 28, 2004 (gmt 0)

Are there other ppc engines out there that
are worth anything? I've heard the names
bidclix and ****, but not much about them.

Contacting online pharms directly was something
that occurred to me as well but the possible

1. linking out from your site and dissipating
page rank that could be recirculated within
the site instead.
2. linking to a pharm site when who knows where
google will stop with this. will they start
filtering out pharm sites to knuckle under
govt pressure? (I doubt it since their policy
is not to interfere with serps.)
3. linking to a pharm site when WHO KNOWS what
kind of blackhat seo they may be engaging in
or, at some point, may decide to engage in.

I went to the overture bid tools page. Seems like
bids on pharm products are pretty low there. Also,
if you do drug/med searches on yahoo, it's obvious:
there aren't too many people who managed to get
certified by squaretrade.


 12:58 am on Apr 29, 2004 (gmt 0)

Most better pharm programs offer branded carts and private label sites these days. Slap the order form inside an inline frame on your current site and you don't need to worry about outbound links, etc. Most also let affiliates set their own prices, so you can compete in more ways than just search position.

If you rank well, you'll be in good position to make some money as PPC results dwindle. Old fashioned SEO is still the grail.

[edited by: eljefe3 at 5:01 am (utc) on May 1, 2004]


 7:34 pm on Apr 30, 2004 (gmt 0)

I think the only people who put adsense on a pharm site did so because they don't want to use a direct affiliate program.

There is MUCH more money in using a direct affiliate program. But google was conveniently taking all the risk out of being a pharm affiliate. The fda could knock on your door if you co-brand a pharmacy with your own site, it's stupid high levels of risk compared to the rest of the marketing world. And yes, the FDA has proven themselves dumb enough to look at affiliate sites the same way as online pharmacies.

So, basically
A) Yes, with risk
B) PPC? particularly paltry payments per pharm
C) Good Idea, broker real deals, remember the risk
D) Other high pay per click areas, leave the pharm game like so many others.

Or perhaps if you have established sites with rankings, sell whole sites to the pharmacies. That's been happening recently with tens of thousands of dollars per site being very common.

Christopher C

 7:24 am on May 25, 2004 (gmt 0)

Can I revive this topic?

The May adsense switch went as expected and I'm at a loss as to what I should do. I'm not going to affiliate directly with a pharmacy but I've got lots of good content right now displaying public service ads (I've replaced the ads with a link to my forums).

If anyone has some suggestions (be it quality ppc alternatives or otherwise), please post them here or if that would violate WebmasterWorld TOS please sticky me.



 2:29 pm on May 25, 2004 (gmt 0)


In my opinion the best way would be to find 2-3 pharm advertisers and deal with them on PPC basis. From my experience it's better to invite AdWords advertisers, because they really would be interested in targeted traffic after such imaginary Adsense step.

By the way, Chris, what is an average pharm links click cost currently on AdSense? You can sticky mail me if you don't to share this information here.


 4:47 pm on May 25, 2004 (gmt 0)

I think the only solution for pubs pushing weight loss controlled meds is to switch to something more legit like herbal weight loss. The days of selling controlled meds is over. On the 28th, google is going to start enforcing their squaretrade initiative. Overture will not accept pharmacy ads. More importantly, most of the remaning online pharm distributors were shut down last week.


 6:23 pm on May 25, 2004 (gmt 0)

u know, it's really too bad that all of this happening because my sales in online pharms have increased over 1400% in the past few months because of declining competition.

After taking a close look at squaretrade and speaking with one of their reps, i've decided to re-format my content sites and make them more for information purposes with subtle advertising instead of "in your face" selling.

This will lower over all profits in the beginning, but i'm hoping in the long run that it will create some steady sales.

And no, I haven't noticed many online pharm distributors being shut down? Where did u learn about that?


 6:25 pm on May 25, 2004 (gmt 0)

"pushing weight loss controlled meds is to switch to something more legit like herbal weight loss"


is that supposed to be a joke? herbal weight loss programs are not even close to being legit. Very few of them work well, and 99.9% are not good for your health. I stay away from them.


 6:56 pm on May 25, 2004 (gmt 0)

is that supposed to be a joke? herbal weight loss programs are not even close to being legit. Very few of them work well, and 99.9% are not good for your health. I stay away from them.

You're probably right by saying herbal weight loss drugs are unhealthy. The point I was trying to make is to seek an alternative to pushing medications that require prescriptions.


 5:41 pm on May 27, 2004 (gmt 0)

I still see a few advertisers on common pharmacy terms. Anyone know how they're sneaking in, or is it on a very short-term basis until they get caught?


Christopher C

 6:09 pm on May 27, 2004 (gmt 0)

How is google doing the blocking? My understanding was that they would be removing the advertisers that didn't conform to their new TOS.

I've noticed ads are still squeaking through on pages that are indexed about something more convoluted. For instance, "Buy *drug*, *drug* Information, etc." are all showing public service announcements whereas something like "Excercise & Weight Loss" or "*drug* dependency" are still showing the ads (including some foreign pharmacies). Seems perhaps google is squashing the pharma ads also through a publisher's filter.

At any rate, I would think the ones squeaking through are short term. Since the middle of the month more and more pages are coming up with with public service ads. Now there's really only a few left that are still displaying the pharm ads from my experience.


 6:15 pm on May 27, 2004 (gmt 0)

I see them on a search for the name of popular drugs on Google itself. Not hidden stuff, information or anything sneaky, but blatantly advertising that they are online pharmacies selling the drug.


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