homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Gold Sponsor 2015!
Home / Forums Index / Advertising / Affiliates
Forum Library, Charter, Moderators: eljefe3 & skibum

Affiliates Forum

I have been aproached place ads on my site
Where do I go from here?

10+ Year Member

Msg#: 2392 posted 12:45 am on Apr 22, 2004 (gmt 0)


I look after a small (currently <100 visitors/day but growing rapidly) specialist web site and have been aproached by an ad agency to place ads for a (highly relevant) Australian gov department on the site.

The site has no ads so far and they have sent through 8 example ads (mixture of flash and gif, 300x250 and 468x60).

So, where do I go from here?
How much to charge?

Tracking Software -
Is that up to me to sort out or them?
Anything to look (out) for in a tracking program.
What are tracking programs called (so I know what to search for).

Thanks in advanced from an Advertising Newbie



WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 2392 posted 4:03 am on Apr 22, 2004 (gmt 0)

Agency tracking systems could include DoubleClick Dart, AltlasDMT, EyeBlaster for rich media.

As for price, start high and let them bring you down a little bit. Look at click prices on Overture & AdWords for the market. Banner prices are all over the map and banners work to different degrees. Advertise on something like HomeBuilder or some other specialized site and you'll pay through the nose for it, other sites are almost free.


10+ Year Member

Msg#: 2392 posted 5:37 am on Apr 25, 2004 (gmt 0)

How rapidly are you growing? 500% a month? 100% a month?

I've got some niche sites running at about 1500+ visitors a day and we don't bother with CPC/CPM arangements at all. If someone wants to purchase advertising, they take a monthly package at a flat fee. The contract says we will not take more than two competing advertisers (for a premium the first one can ensure an exclusive).

We also look for 3 to 6 month deals with payment in advance.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Advertising / Affiliates
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved